BREAKING: Martin Bashir to Replace Phil Griffin as President of MSNBC NBC NewsPosted: December 1, 2013
In a surprise move, controversial commentator Martin Bashir has been tapped to lead NBC in 2014 as the network’s new President. “I couldn’t be happier”, said Bashir, “I think as a news organization, we’re on the right track, heading in the right direction. An NBC spokesman confirmed the transition. “We think Martin’s a great choice to bring dynamism and creativity to the network. We’re proud to have Mr. Bashir take on these new responsibilities.”
Primetime (Mon-Sun): 645,000 Total Viewers / 190,000 A25-54
Total Day (Mon-Sun): 401,000 Total Viewers / 124,000 A25-54
Primetime (Mon-Sun): 2,011,000 total viewers / 348,000 A25-54
Total Day Mon-Sun): 1,201,000 total viewers / 248,000 A25-54
In total viewers, Fox News beats MSNBC by nearly 3-to-1. In the advertiser-coveted 25-54 demo, the ratio is closer to 2-to-1.
Compared to November of last year (a presidential election year), MSNBC is down 45% in total day viewers and 50% during primetime. Fox is down only 21% and 18%, respectively.
In the 25-54 demo, MSNBC is down 52% in total day compared to last year, and 57% during primetime. Fox news is down 30% and 41%, respectively.
The first half of this article is satire. We return you to your normal programming…