New Zealand Anti-Drug-Driving Ad Goes Viral
Posted: September 18, 2013 Filed under: Mediasphere | Tags: American Advertising Federation Hall of Fame, Aotearoa, Copyranter, Māori people, New Zealand, New Zealand Herald, Substance abuse, Taika Waititi, YouTube
This ad, featuring three spot-on Māori kids bragging about whose dad is the best “blazed” driver, was declared an “instant Advertising Hall of Fame Drugs PSA classic” by advertising blog Copyranter.
Made for the New Zealand Transport Agency by Oscar-nominated director Taika Waititi, “Blazed – Drug-Driving in Aotearoa” (Aotearoa is the Māori name for New Zealand) has been viewed more than 500,000 times on YouTube since it was first posted, on September 13.
TIME.com [New Zealand Herald]