Put Away Your Phone and Just Eat Your Food

The Experts Have Spoken: Instagram Pictures of Food Will Ruin Your Meal
A man takes a picture with his mobile of foods in his plate as he is having lunch on July 19, 2012 in Paris.  AFP PHOTO / ANA AREVALO        (Photo credit should read ANA AREVALO/AFP/GettyImages)

ANA AREVALO/AFP/GettyImages

 reports: When your friend stops you from digging into your delicious meal so that she can Instagram the food, it spoils the eating experience. And there’s science to prove that.

A new study in the Journal of Consumer Psychology says that over-exposure to food photos on Instagram ruins your meal. Marketing professors at Brigham Young University asked 232 people to look at and rate pictures of food.

Half of the participants looked a pictures of sweet food (cakes, pastries), half at pictures of salty food (pretzels, chips). Both groups were then asked to have a salty food snack. Those who had looked at pictures of salty food enjoyed their snack less.

“In a way, you’re becoming tired of that taste without even eating the food,” study coauthor Ryan Elder said on the Brigham website. “It’s sensory boredom — you’ve kind of moved on. You don’t want that taste experience anymore.”

@edockterman – TIME.com


One Comment on “Put Away Your Phone and Just Eat Your Food”

  1. […] The Butcher The Experts Have Spoken: Instagram Pictures of Food Will Ruin Your Meal Eliana Dockterman reports: […]


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