Sacré Bleu! The French, Too? France Surpasses U.S.A. in Whiskey Consumption

First Japan buys Jim Beam. Now this. 

Roberto A. Ferdman writes:  Japanese beverage giant Suntory is acquiring Beam, which makes Jim Beam and Maker’s Mark bourbons, among other spirits, for $16 billion. The two companies control nearly 10% of the global whiskey market, according to International Wine and Spirit Research. Combined, they will obviously be going after a larger share.

whiskey-liquor-store

A quick gander at global whiskey consumption helps show where the promise lies. India is far and away the world’s biggest guzzler, owing in part to its large population. Roughly half of the world’s whiskey is drunk by the sub-continent, according to Euromonitor. Most of it is made by UB India, the world’s largest whiskey company by volume.

But when those numbers are broken down per capita, India falls well outside of the picture. France, Uruguay, and the United States soar to the top…

[See the chart, and weep] 

whiskey

Read more…

Quartz


4 Comments on “Sacré Bleu! The French, Too? France Surpasses U.S.A. in Whiskey Consumption”

  1. […] Pundit from another Planet First Japan buys Jim Beam. Now this. Roberto A. Ferdman writes: Japanese beverage giant Suntory is […]

  2. My brother Bill runs a still on the hill
    Where he turns out a gallon or two (or three)
    And the buzzards in the sky get so drunk they can not fly
    Just from sniffing that good ol’ mountain dew.

    They call it that good ol’ mountan dew,
    And them that refuse it are few.
    I’ll hush up my mug if you’ll fill up my jug
    With that good ol’ mountain dew.

  3. Richard M Nixon (Deceased) says:

    Reblogged this on Dead Citizen's Rights Society.


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