Sacré Bleu! The French, Too? France Surpasses U.S.A. in Whiskey ConsumptionPosted: January 17, 2014
First Japan buys Jim Beam. Now this.
Roberto A. Ferdman writes: Japanese beverage giant Suntory is acquiring Beam, which makes Jim Beam and Maker’s Mark bourbons, among other spirits, for $16 billion. The two companies control nearly 10% of the global whiskey market, according to International Wine and Spirit Research. Combined, they will obviously be going after a larger share.
A quick gander at global whiskey consumption helps show where the promise lies. India is far and away the world’s biggest guzzler, owing in part to its large population. Roughly half of the world’s whiskey is drunk by the sub-continent, according to Euromonitor. Most of it is made by UB India, the world’s largest whiskey company by volume.
But when those numbers are broken down per capita, India falls well outside of the picture. France, Uruguay, and the United States soar to the top…
- Europeans are now too cheap for Champagne (qz.com)
- The world’s taste for whiskey, India Loves it! (whiskeyloversofindia.wordpress.com)
- Sale of Jim Beam to a Japanese Company Stirs Controversy Among American Bourbon Fans (punditfromanotherplanet.com)
- How the World Drinks Whiskey – Visualized (theatlantic.com)
- Suntory to Acquire Beam for $16 Billion to Gain Maker’s Mark (bloomberg.com)
- Bourbon truly American, despite foreign ties (miamiherald.com)
- Suntory and Jim Beam: Lessons from Kirin and Four Roses (dailyfinance.com)
- WHISKEY BUY-OUT: Japanese Company Buys Jim Beam (whotv.com)