TV Ratings: Super Bowl XLVIII Is Most Watched in History With 111.5 Million ViewersPosted: February 3, 2014
UPDATED: Contrary to early returns, the game ends up topping the 2012 outing by 200,000 viewers to become the biggest show ever to air on U.S. TV.
Looks like I was wrong again, it’s good thing I didn’t go on record with my predictions. Contrary to my expectation, the Superbowl had record-breaking viewership. Based on the lopsided score by half time, I assumed many viewers would tune out (as often happens in blowout games) so, the advertisers should be happy.
Michael O’Connell reports: Final ratings are in for the 2014 Super Bowl — and, contrary to early returns, which saw the game ranking fifth all-time, the NFL season finale ended up being the biggest to date. An average 111.5 million viewers tuned in to see the Seattle Seahawks blow the Denver Broncos out of the water, making it the most watched Super Bowl and the most watched program in U.S. television history.
That’s up 3 million from last year’s Super Bowl, which averaged 108.4 million viewers. That game, between the Baltimore Ravens and the San Francisco 49ers, though close, suffered an audience drop when a power outage halted the game for 30 minutes.
Super Bowl XLVIII breaks the record set by the 2012 Super Bowl. That game averaged 111.3 million viewers, narrowly topping 2010’s 111 million.
This year’s matchup, which measured up to last year’s game with a 46.4 rating among households and a 69 share, saw its best ratings toward the end of the first half. Between 7:30 p.m. and 8 p.m., the Super Bowl averaged a 46.9 rating and a 71 share among households.
Advertisers, who shelled out a record $4 million for a 30-second commercial, got the best bang for their buck in those minutes leading up to the halftime show — when the Seahawks already held a commanding 22-0 lead…
As for the halftime show, Bruno Mars and the Red Hot Chili Peppers also set a new high, with 115.3 million viewers tuning in during the performance, bestingBeyonce (110.8 million in 2013) and previous champ Madonna (114.0 million in 2012)…
- Super Bowl XLVIII isn’t ratings blowout (nydailynews.com)
- Broncos vs. Seahawks – Super Bowl Super Bowl XLVIII – Open Thread (thegatewaypundit.com)
- Super Bowl XLVIII Where Denver Went Wrong (guardianlv.com)
- Was Super Bowl XLVIII really that super? Give us your grade (pix11.com)
- Pete Carroll likens Super Bowl XLVIII to “an avalanche” (profootballtalk.nbcsports.com)
- Making Super Bowl XLVIII’s Opener (getitwrighthere.com)
- Super Bowl XLVIII (c1styourvoiceblog.com)
- Super Bowl XLVIII: Live Updates (theloveoftech.wordpress.com)
- Super Bowl XLVIII: Live Updates (mashable.com)
- Sunday TV Ratings: SUPER BOWL Broadcast Is Most Watched Ever with 111.5 Million Viewers; NEW GIRL Soars in Post-Game Slot (collider.com)