Souped-Up Ground Game Could be GOPs Key to Winning SenatePosted: March 22, 2014
This article caught my eye, mainly because of the bitchin’ headline. Souped-up. Yes, if the GOP can assemble a souped-up campaign Hot-Rod, in the old establishment’s spare garage, then things could be interesting.
David M. Drucker reports:
If Republicans win control of the Senate in November, they could owe their victory to a bunch of computer geeks and data nerds holed up in two offices 2,800 miles apart.
“We can’t, as a national committee, get to becoming a better presidential party unless I can build the tools, the data, the infrastructure, right now, in 2014…”
— Reince Priebus
The Republicans need to flip six seats to wrest the Senate majority from the Democrats on a playing field that is expanding in the GOP’s favor. Up to a dozen Democratic-held seats could be up for grabs — more than half of them in red states — as voters continue to sour on President Obama‘s leadership, health care law and stewardship of the economy. Only two Republican seats threaten to be competitive.
“We committed ourselves to a permanent, coast-to-coast, year-round ground game.”
The battle could go down to a photo-finish in a half-dozen races to determine which party runs the chamber during Obama’s final two years in office — and the parties’ voter-turnout operations could be the difference.
Enter the Republican National Committee‘s newly hired geeks.
Working out of RNC headquarters in Washington and a recently opened annex in San Mateo, in California‘s Silicon Valley, a growing staff of 40 has been working since last summer to bring the GOP’s antiquated ground game into the digital age. Their goal: catch and surpass the Democrats who — bolstered by the groundbreaking innovations of Obama’s two presidential campaigns — had a 10-year head start. The RNC believes its effort has turned a corner.
“We committed ourselves to a permanent, coast-to-coast, year-round ground game,” RNC Chairman Reince Priebus said during a roundtable with reporters. “We’ve invested in new predictive analytics that are revolutionizing how our campaigns are targeting voters.”