Strawberry Chocolate Shrimp Chips: The End of Civilization As We Know It?Posted: March 29, 2014
The extremely competitive nature of the Japanese junk food industry means that you have to keep innovating though, and sometimes in the process of pushing through existing boundaries, you end up in strange new places, which explains why Calbee is now selling shrimp chips covered with strawberry chocolate.
For this crustacean/confectionary crossover, Calbee collaborated with Hokkaido-based chocolate maker Royce, which has in the past offered chocolate-covered potato chips. Believe it or not, though, there’s only one portion of the new joint product that’s completely unprecedented, the strawberry part.
Calbee and Royce have already released a version of the former’s shrimp chips covered with regular chocolate, which wasn’t only attention-grabbing, but was also the best selling souvenir item across Calbee’s dedicated Calbee Plus retail outlets between February 16 and March 15…read more….