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Mad Men Returns to Lowest Premiere in Years

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What worked for Breaking Bad might not work for Mad Men

AMC unveiled the first half of Mad Men‘s split final seventh season to the lowest debut audience since the show’s second year. But unlike the cable network’sBreaking Bad — which climbed in the ratings with every season, including its similarly split two-year final run — only 2.3 million viewers watched Don Draper’s return Sunday night at 9 p.m. The acclaimed period drama then had two repeats for a grand total of 4.4 million. This marked the first of seven episodes that will air this year, with the final seven planned for 2015.

[Mad Men recap and interview with Neve Campbell]

AMC pointed out to reporters that Mad Men is “the most upscale show on ad-supported television among adults 18-49, and sees significant time-shifting activity.” The network also noted these numbers are not far off from the sixth season’s average.

The second episode of AMC’s new historical drama Turn had 1.9 million viewers with its premiere airing — not good, but it’s a fair performance considering its lead-in….(reaad more)

Inside TV | EW.com

 

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