Mad Men Returns to Lowest Premiere in YearsPosted: April 14, 2014
What worked for Breaking Bad might not work for Mad Men
AMC unveiled the first half of Mad Men‘s split final seventh season to the lowest debut audience since the show’s second year. But unlike the cable network’sBreaking Bad — which climbed in the ratings with every season, including its similarly split two-year final run — only 2.3 million viewers watched Don Draper’s return Sunday night at 9 p.m. The acclaimed period drama then had two repeats for a grand total of 4.4 million. This marked the first of seven episodes that will air this year, with the final seven planned for 2015.
AMC pointed out to reporters that Mad Men is “the most upscale show on ad-supported television among adults 18-49, and sees significant time-shifting activity.” The network also noted these numbers are not far off from the sixth season’s average.
The second episode of AMC’s new historical drama Turn had 1.9 million viewers with its premiere airing — not good, but it’s a fair performance considering its lead-in….(reaad more)
- ‘Mad Men’ premiere draws 2.3 mln, lowest season debut since 2008 (trust.org)
- Mad Men’s Premiere Ratings Are Down – Find Out How Low (eonline.com)
- AMC’s ‘Mad Men’ Season 7 Premiere Lowest Since 2008 (m.deadline.com)
- ‘Mad Men’ Final Season Draws Lowest-Rated Premiere Since 2008 (thewrap.com)
- Newswire: Mad Men had its lowest-rated premiere since 2008 (avclub.com)
- ‘Game of Thrones’ Return Takes Ratings Crown for HBO (nbcnews.com)
- ‘Mad Men’ Recap: Are You Buying the Pitch? (artsbeat.blogs.nytimes.com)
- Ratings: Mad Men Posts Lowest Premiere Since 2008 (tvguide.com)