RNC Launches New Data-Driven Field Operation: Victory 365 UnveiledPosted: May 7, 2014
This is either a promising sign of intelligently retooling after last election’s inferior ground game, or a carnival of chaos just waiting to happen. Let’s hope it’s the former.
The Republican National Committee (RNC) is launching a sophisticated new data program called “Victory 365” to link 200 full-time field staffers with reams of voter statistics. The effort is modeled after President Obama’s successful use of analytics to help drive election-day turnout.
The party org will be rolling out the new plan at its spring meetings in Memphis, Tennessee, and was announced late Tuesday exclusively at Breitbart News.
The RNC’s plan focuses first on “better data” by investing millions of dollars in its “ONEData” program.
Secondly, it will include new tools like smartphone applications in certain targeted states designed to help voter canvassing by volunteers knocking on doors in battleground states, along with new “query tools” called the “GOP Data Center” and “Beacon” to all 50 states and U.S. territories. The RNC says these tools will help candidates and committees develop analytics-based campaign plans.
The third plank is what the RNC calls “predictive analytics,” which officials say use “data science” to predict voter behavior. The RNC used predictive analytics in the recent special election to succeed deceased Rep. Bill Young (R-FL), where David Jolly beat Democrat Alex Sink. Officials say the RNC analytics program accurately predicted the election results down to within less than 500 votes. That program can be a useful tool for Republican candidates’ campaigns looking to map out strategies weeks, months, or days ahead of an election while making the tough decisions to determine where to target often scarce campaign resources.
The fourth plank, which fits in with the third, is a user interface tool for campaigns called “Control Panel” and aims to help campaigns be able “to help inform decision making.”
To coincide with the release of this new technology, the RNC has launched a full-time field staff nationwide—something it calls a “permanent ground game.” For the 2014 election cycle, there will be just under 200 field staffers for the RNC in 22 separate states—something the organization said it plans to expand upon in future years…(read more)
- RNC steps up voter outreach (politico.com)
- RNC taking aim at DNC efforts (politico.com)
- RNC’s “I’m a Republican” ad campaign includes Colorado (blogs.denverpost.com)
- First on CNN: RNC makes play for unhappy Obama voters in new ad buy (politicalticker.blogs.cnn.com)
- Why is Peince Rreibus still the chair of the RNC? Why is Karl Rove involved at all? (drinkingwateradvisor.com)
- RNC hires National Youth Director (redalertpolitics.com)
- RNC hires new state director in Illinois (illinoisreview.typepad.com)
- Priebus to announce RNC reboot, implement 50-state strategy (thehill.com)
- GOP Makes Tech Gains But Still Playing Catch-Up (realclearpolitics.com)