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Magazine Newsstand Sales Collapse

news-stand

Photo by Pundit Planet Media

The New York Post‘s, Keith J. Kelly delivers the bad news: The first-half circulation numbers do not tell a pretty story for the magazine industry. Even digital-replica editions — which grew at a double-digit pace — did not rise quite as rapidly as a year ago.

“Cosmopolitan, Hearst’s newsstand powerhouse, tumbled 24.8 percent on newsstands to 774,077 from over 1 million in the same period a year earlier.”

Not surprisingly, the biggest digital replica magazine is Game Informer magazine, with 2,894,248 replica copies.

The next three with ad-sponsored replica copies belong to American Media titles: Shape with 296,157; Star magazine with 237,333; and OK! Weekly with 196,248.gpoj-approved-panic

“It needed to send 147,068 free or verified copies into the marketplace to make its rate base.”

Working Mother had 194,167, and Maxim, which changed ownership in the period, was not far behind with 186,863, while its single-copy sales plunged 33 percent.

“People, now at No. 4 in newsstand sales, lost 14.8 percent of its single-copy sales to 706,344.”

Overall, digital replica editions — defined as exact copies of the print edition — grew 13 percent to 11.6 million copies, representing 3.8 percent of the total circulation.

The numbers were part of the bi-annual snapshot released Thursday by the Alliance for Audited Media, which reported total circulation was down 1. 9 percent.

The more profitable circulation generator, single-copy sales, dropped 11.9 percent in the first six months. The market was thrown into chaos with the late May announcement from Source Interlink that it was shutting down.

But since that only had an impact on the issues hitting newsstands in June, it suggests a very tough first half was already under way.

Celebrity magazines, which come out weekly, showed some of the biggest overall declines.

David Pecker, CEO of American Media, which relies heavily on newss­tand sales, said TNG, owned by Canada’s New Group and Hudson News, have absorbed most of the routes serviced by Source Interlink…(read more)

New York Post

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One Comment on “Magazine Newsstand Sales Collapse”

  1. […] By Pundit from another Planet The New York Post‘s, Keith J. Kelly delivers the bad news: The first-half circulation numbers do not tell a pretty story for the magazine industry. Even digital-replica editions — which grew at a double-digit pace — did not rise quite as rapidly as a year ago. “Cosmopolitan, Hearst’s newsstand powerhouse, tumbled 24.8 percent on newsstands to 774,077 from […] Like this? Read more and get your own subscription at […]


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