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‘American Sniper’ Hits Social-Media Bullseye Among Oscar Contenders

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Deadline

One of the Oscar sideshows these days is which film reaps the biggest buzz on social media from their haul of nominations. The big winner, by far, was American Sniper, which added 17.9 million mentions on Twitter, Facebook and YouTube during the final voting, according to social media consultancy RelishMix.
birdman-boyhood-sag-nominations-600x450No. 2 on the list, and a long way back, was Boyhood, Richard Linklater‘s 12-years-in-the-making family story that has been one of the favorites to win the Best Picture Oscar on Sunday. At 3.9 million new social-media mentions, it snagged less than a quarter of the social boost that came to Clint Eastwood‘s Sniper. No. 3 was the other Oscar favorite, Birdman, with nearly 3.2 million new mentions.
RelishMix CEO Marc Karzen said the social-media heat certainly translated to more box office for American Sniper, which has become an unlikely No. 5 on Warner Bros. all-time domestic box office list.

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One Comment on “‘American Sniper’ Hits Social-Media Bullseye Among Oscar Contenders”

  1. […] The Butcher Originally posted on Deadline:One of the Oscar sideshows these days is which film reaps the biggest […]


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