Starbucks Wants To Talk To You About Race

#RaceTogether

Blake Neff writes: Starbucks CEO Howard Schultz has launched a new initiative that will encourage the company’s baristas to talk to patrons about America’s racial issues.Giant Coffee Cup

“If a customer asks you what this is, try to engage in a discussion that we have problems in this country in regards to race. And we believe that we are better than this, and we believe our country is better than this.”

To trigger the conversations, in the next week baristas will be encouraged to write the phrase “Race Together” on customers cups, which is intended to “facilitate a conversation between you and our customers,” according to Schultz.

“If a customer asks you what this is, try to engage in a discussion that we have problems in this country in regards to race. And we believe that we are better than this, and we believe our country is better than this,” Schultz said in a video shown to Starbucks employees, according to USA Today.

The campaign is being bolstered by an 8-page supplement that will be published Friday by the coffeemaker in USA Today. The supplement will include “conversation starters,” such as the statement “In the past year, I have been to the home of someone of a different race ___ times.”

howard-schultz

The campaign is said to be inspired by the controversy emanating from the deaths of Michael Brown and Eric Garner last year, both of them black men killed by white police officers. What the initiative hopes to accomplish in the long run is unclear, though the company will be offering more information during its annual meeting on Wednesday.

coffee-buzz2

The new effort is only the latest of the company’s actions that appear designed to bolster the company’s reputation as a socially conscious corporation. Last year, the company created a new program that allows employees to take free online college classes at Arizona State University.

The company is already being mocked on Twitter, as many view the campaign as a classic example of hamfisted corporate intrusion into social and political issues…(read more)

The Daily Caller


2 Comments on “Starbucks Wants To Talk To You About Race”

  1. Father Paul Lemmen says:

    Reblogged this on A Conservative Christian Man and commented:
    Screw their over-priced swill …


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.