‘Avengers: Age of Ultron’: Hundreds of German Theaters Boycotting Marvel Film

Avengers254d1157bc9e8b

Ryan Gajewski reports: The heroes of Avengers: Age of Ultron won’t be assembling at a number of German theaters.

“We are worried, particularly about eastern Germany. When prices go up, then we have a serious problem that could force movie theaters to close.”

—  Karl-Heinz Meier, spokesman for advocacy group I.G. Nord

Theaters in 193 small towns in Germany are refusing to screen the Marvel blockbuster, citing Disney‘s raised rental fee for the film, according to German publication Deutsche Welle. In total, the film is being kept from 686 screens.

Cinema owners told DW that they were taken aback when Disney announced it was upping the fee from 47.7 to 53 percent of ticket sales. Additionally, Disney is cutting its advertising spend and will not provide advances for 3D glasses.

“We are worried, particularly about eastern Germany,” Karl-Heinz Meier, spokesman for advocacy group I.G. Nord, told DW. “When prices go up, then we have a serious problem that could force movie theaters to close.”

The Joss Whedon-directed film, which stars Robert Downey Jr.(read more)

The Hollywood Reporter



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.