In Perfect Harmony: Mad Men Finale

Draper-finale

The Real Story Behind ‘Mad Men’s’ ‘I’d Like to Buy the World a Coke’ Ad

(Warning: spoilers) John Jurgensen writes: For Don Draper, enlightenment apparently came in the form of the perfect advertising pitch. After sinking to the depths of anguish, loss and emptiness in the series finale of Mad Men,” Don ended up in lotus position, bathed in sunshine on a hillside, with a sphinx-like smile on his face. Cut to a grainy 1971 commercial for Coca-Cola, one of the most famous TV spots in advertising history.

Don-Draper-Coke

The implication (which sharp viewers predicted, after so many Coke allusions in recent episodes) was that Don would return to McCann Erickson with a brilliant idea in hand for a commercial featuring a multiracial cast singing about a world living in “perfect harmony,” thanks to a particular soda.

In fact, the real-life person behind the idea was a creative director at McCann Erickson named Bill Backer…(read more)

WSJ-Speakeasy



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.