[VIDEO] Chinese University’s Video Boldly Goes Where Others Have Gone Before

Te-Ping Chen writes: China has long struggled with the question of how to build world-class universities Fudan-tokyo-video-wsjthat encourage creativity and innovation. This week, that challenge was again in the spotlight after Shanghai’s prestigious Fudan University – one of the country’s best schools – pulled a glossy promotional video from its website, following a public outcry over allegations of plagiarism.

Posted earlier this week, the video bears a striking resemblance to the University of Tokyo’s official promotional video, “Explorer,” which was released last year. In it, an astronaut walks through campus and the city of Tokyo, narrating in English in a contemplative voice.

“I took this city as an explorer, ate with strangers from the same bowl, laughed, partied together, became a family,” the astronaut intones in English, as the video shows footage of her busting various moves on a laser beam-lit dance floor. The video culminates with a shot of the main character removing her white helmet to reveal a woman identified as astronaut Naoko Yamazaki, class of 1993.

Fudan University’s film follows a similar arc, with the main character dressed in a flight suit and shown partying on a dance floor. When she whips off her helmet at the end of the video, it is revealed that she is Le Yafei, class of 2009 and a flight test engineer.

Social media users were quick to mock the video, which the university explained earlier this week was produced in English in keeping with its increasingly internationalized campus. Some said that Fudan University would be more aptly named “Fuzhi” University: in Chinese, fuzhi means to copy….(read more)

WSJ

–Te-Ping Chen. Follow her on Twitter @tepingchen.

 

 



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