Brian Lowry: Rupert Murdoch History: Fox Head Was the Original Disruptor

***EXCLUSIVE*** Portrait of Rupert Murdoch, international media executive, January 31, 1977 in New York City. (Photo by Arnold Newman/Getty Images) writes: “Disruptive technology” has become one of the favorite buzz phrases in today’s media environment, referring to innovations that have rapidly reshaped the industry. Yet long before many of those gadgets came into being, Rupert Murdoch was, in many ways, the great disruptor.

At first blush, it’s strange to think of Murdoch — who was 56 years old when the Fox network made its primetime debut in 1987 — as some sort of renegade. As the head of a major media conglomerate, he’s been a firmly entrenched part of the establishment.

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Through the series of deals on which he built Fox, however, as well as the expansion of the studio, Murdoch has seldom been bound by convention. And his fierce competitive tactics ratcheted up the media business to a level of guerrilla warfare, complete with surprise attacks and psychological ploys….(read more)

Variety

 TV Columnist@blowryontv

This story first appeared in the June 16, 2015 issue of Variety. Subscribe here.



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