Micro-Marketing? Marvel is Promoting ‘Ant-Man’ In The Teeniest, Tiniest Town In Canada

Marvel's Ant-Man..Scott Lang/Ant-Man (Paul Rudd) ..Photo Credit: Zade Rosenthal..? Marvel 2014

With tiny, little billboards, of course.

Daniel Roberts writes: Marvel’s big summer superhero blockbuster of the moment is “Ant-Man,” starring Paul Rudd, and the studio is working to get billboards for the movie placed in a Canadian town—of six residents.

“It’s a perfect match, in our minds. We’ve had this interesting campaign where we have these mini-sized billboards… It crossed our minds that wouldn’t it be fantastic to have the smallest billboard in Canada in the smallest town, which is Tilt Cove.”

— Disney marketing exec Greg Mason

As part of Marvel Canada’s marketing strategy for the film, it has placed more than 2,500 miniature billboards (a nod to the size of the character, who can shrink to an ant’s level) all over the country so far. They range in size, and the smallest of them is just one-foot tall.

[Read the full story here, at Fortune]

But Marvel Canada is especially interested in placing one of those billboards in Tilt Cove, NewfoundlandCBC News reports. Marvel Canada tweeted its wishes:

“It’s a perfect match, in our minds,” Disney marketing exec Greg Mason told CBC in an on-air interview. “We’ve had this interesting campaign where we have these mini-sized billboard…(read more)

Fortune



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.