Words matter.

Words are used to explain reality but they can also be used to shape reality, to create it. Sometimes exchanging a single word for another can change the picture entirely.

Personally I don’t believe there is any neutrality on the issue of Israel. There are people who are uninvolved and not particularly aware of the facts (in addition to those involved despite having no knowledge of the facts). The point is, there are facts – historical, cultural and religious, well documented facts. These can be disputed (and they often are) but not in arguments based on actual facts.

The people who wish to destroy Israel are hyper-aware of the power words have in creating reality and are consciously using well-chosen terminology to delegitimize Israel. Words are carefully chosen and used over and over as a mantra, a marketing slogan, until the general public begins to accept the words…