Advertisements

Hollywood’s Superheroes, Family Movies Boosted by China in 2016 

proxy

The revenue from the world’s second-largest movie market accounted for 13 percent of the $13.5 billion generated by the top 20 movies from U.S. studios.

Lisa Richwine reports: China’s moviegoers embraced big-screen superheroes, cartoon animals and a video game-turned-action flick in 2016, adding $1.8 billion in ticket sales to Hollywood’s 20 highest-grossing films of the year.

The revenue from the world’s second-largest movie market accounted for 13 percent of the $13.5 billion generated by the top 20 movies from U.S. studios, according to a Reuters analysis of data from tracking firm Box Office Mojo. That was triple the 4 percent level five years ago.

The numbers illustrate China’s growing importance to U.S. studios such as Walt Disney Co’s (DIS.N) Disney Studios, Time Warner Inc‘s (TWX.N) Warner Bros. and Comcast Corp’s (CMCSA.O) Universal Pictures.

While China’s booming box office growth stalled this year in single digits, the country remains vital for Hollywood studios, box office analysts said. In 2016, China overtook the United States as the country with the largest number of movie screens.

Most of the top Hollywood movies would have reached the top of the film charts without China. But the additional revenue is significant, especially for blockbuster films that can cost $200 million or more to make.

“You can grab an extra hundred million (dollars) of revenue from the Chinese market,” said Jonathan Papish, film industry analyst for China Film Insider. “You can’t do that anywhere else in the world.”

Walt Disney Co’s (DIS.N) animated “Zootopia,” known in China as “Crazy Animal City,” was Hollywood’s biggest hit there, with $236 million in ticket sales, and ranked as the third-highest-grossing movie worldwide. China’s film authorities extended the movie’s theatrical run by two weeks beyond the typical 30 days for foreign films.

“Zootopia” was followed by Legendary Entertainment‘s “Warcraft,” a video game adaptation that flopped in the United States and Canada but scored $221 million in China, more than half of its worldwide total. It would not have landed among the year’s top 20 films without the revenue in China.

Next in China was “Captain America: Civil War” from Disney’s Marvel Studios, which rang up $190 million, as superhero stories continued to lure Chinese crowds…(read more)

Source: Reuters

Advertisements

One Comment on “Hollywood’s Superheroes, Family Movies Boosted by China in 2016 ”

  1. gramirezblog says:

    […] via Hollywood’s Superheroes, Family Movies Boosted by China in 2016  — pundit from another planet […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s