The New York Times is Hoping to Persuade Readers to Burn More CarbonPosted: June 2, 2017 | |
Climate and the New York Times
At least on the surface, the Manhattan-based news organization is keeping the faith. The various items in Friday’s editions amount to a collective primal scream against President Donald Trump’s decision to exit the Paris climate accord. As of this writing, the home page of the paper’s website features stories claiming that Mr. Trump’s decision was “stupid and reckless” as well as “disgraceful” and based on “dubious data” from “distorted reports.” A news report says that Mr. Trump made a political “calculation” to ignore the popular will and instead placate his base. Meanwhile a Times column carries the subtle headline, “Donald Trump Poisons the World.”
But the Times seems to have made its own calculation about the risks of environmental catastrophe. And the only reasonable conclusion is that folks at the Times don’t think burning carbon is quite as dangerous as you might think from reading their product.
Even as the newspaper warns about impending doom if Americans don’t limit their emissions, the Times has also been trying to persuade its readers to dramatically increase theirs. In print and online this week, the Times has proudly presented advertisements for an exciting product offering called, “Around the World by Private Jet: Cultures in Transformation.” It sounds delightful, assuming you like the company:
Fly around the world in a customized Boeing 757 jet for the ultimate in luxury travel. Spend 26 days visiting such places as Israel, Cuba, Colombia, Australia, Myanmar and Iceland. Four award-winning New York Times journalists will accompany you, each for several days as you visit areas where they have expertise.
The Times promises, “In the air, your private jet comes with lie-flat beds and a dedicated cabin crew and chef.” Most Americans, who are generally not as well-heeled as the Times’ target demographic, probably couldn’t leave carbon footprints this big if they tried. And it wouldn’t be easy for the Times to design a less efficient means of circling our beloved planet. This week the print version of the advertisement noted there would be just 50 travelers—on an aircraft that can carry more than 200.
The concept of this trip doesn’t seem to square with the message being conveyed in the newspaper’s news and opinion pages, to say the least. Could it be a rogue operation from some overly aggressive and less environmentally sensitive staff in the Times marketing department? That seems unlikely, because at least according to the online description of this fabulous adventure … (read more)