‘Russians Are Here’ Ads Have Secret Message: Vote For ‘The Americans’Posted: June 11, 2017 Filed under: Entertainment, Mediasphere | Tags: 2016, ABC News, Advertising, Amanda Knox, Donald Trump, Donald Trump presidential campaign, Federal Bureau of Investigation, For Your Consideration, FX, James Comey, Los Angeles Times, RUSSIA, Television, The Americans, The New York Times, The Washington Post 1 Comment
Greg Evans writes: Full-page ads in today’s The New York Times, The Los Angeles Times and The Washington Post feature a striking image and little text to explain: “The Russians Are Here” says a banner headline, above a Washington Monument shrouded in an old Soviet-style hammer and sickle flag.
Smaller text at the bottom of the page reads: THERUSSIANSAREHERE.ORG. An anti-Trump faction? An alarmist watchdog?
Nah. The ad actually is a well-disguised For Your Consideration ad for FX’s The Americans, and the web address opens with a photo of gun-toting stars Keri Russell and Matthew Rhys surrounded by laudatory critics’ quotes. Click on the page’s “FYC” icon and up pops a roster of 11 cast members FX suggests is Emmy-worthy.
Another click takes you to a page full of videos of Season 5 episodes, plus a few promos.
The stealth campaign seems designed to catch newspaper readers unaware, with the colorful – heavy on the red – ad placed not in the papers’ entertainment pages but within the newsy front sections. In The New York Times, for example, the ad … (read more)
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