NORAD’s Crazy Santa CausePosted: December 25, 2017
An inside look at the single largest public outreach program for the Department of Defense — and the Pentagon’s most elaborate propaganda operation.
But the number printed in the newspaper in December 1955 had a digit wrong — and was instead the direct line into the secret military nerve center in Colorado Springs, Colo., where the Pentagon was on the lookout to prevent nuclear war. The Air Force officer and World War II fighter pilot who took the first call that day for Father Christmas thought it was a crank — and Col. Harry Shoup sternly said so.
“The little kid started crying,” Shoup’s daughter, Terri Van Keuren, recalled in an interview. “So Dad went into his ‘Ho ho ho’ and got the kid’s list.”
Sixty-two years later, the Continental Air Defense Command is now the North American Aerospace Defense Command, and its interactive NORAD Tracks Santa has become the largest single public outreach program for the Defense Department. It’s also, you might say, the Pentagon’s most elaborate propaganda operation.
On Christmas Eve, while monitoring the heavens for North Korean missile launches or Russian military aircraft flying too close to the U.S. or Canada, NORAD will also be reporting the progress of Santa and his reindeer as they travel from the North Pole around the world delivering presents and holiday cheer. It will correlate the jolly elf’s journey with its network of 47 radar stations, spy satellites in “geosynchronous” orbit 22,300 miles above the earth, fighter jets and a suite of special high-tech “SantaCams.” Or so the publicity stunt’s plan goes.
“The moment our radar tells us that Santa has lifted off, we begin to use the same satellites that we use in providing warning of possible missile launches aimed at North America,” says NORAD’s detailed 14-page internal handbook for the operation, which is replete with Santa stats (first flight believed to be Dec. 24, 343 A.D.) and even talking points for that uncomfortable question many parents also confront: “Is there a Santa Claus?”
It’s all part of the ornamented script that more than 1,500 volunteers — including the four-star general in charge of defending North America — are using to field an anticipated 150,000 calls and an avalanche of emails and social media posts (2 million Facebook followers so far) who are all seeking to locate Ole St. Nick on his starlight odyssey.
“As soon as you’re hanging up there’s another kid wanting to talk to you,” Preston Schlachter, NORAD’s Track Santa program manager and its director of community outreach, said of the 23-hour period leading up to Christmas when volunteers work in two-hour shifts, backed up by dozens of sponsors ranging from Microsoft to the National Defense Industrial Association, Taco Bell and the local Amy’s Donuts in Colorado Springs.
In the past, VIPs like former first lady Michelle Obama have also taken a turn at the phones.
“It is the best two hours you’ll ever experience,” Schlachter added in an interview. “You are getting these calls from all over the world. One of the coolest things I like about the program is the multi-generational aspect of it. We are seeing feedback on social media, people who call in and tell us they tracked Santa when they were kids and they’ve introduced it to their kids and now they’re introducing it to their grandkids.”
The Pentagon isn’t the only agency getting into the Christmas spirit. The Department of Transportation posted an order approving Kris Kringle’s application “to engage in air transportation to various points throughout the United States on the night of December 24-25, 2017.”
“The Department finds Mr. Kris Kringle d/b/a Santa Claus fit, as well as, jolly willing, and uniquely able to engage in the interstate air transportation for which he has requested a certificate,” the order says … (read more)