More theater chains are installing bars to pad profits as states relax liquor laws.
Pamela McClintock reports: The drinking song “99 Bottles of Beer” has nothing on Dan Aykroyd‘s Crystal Head Vodka — at least at AMC Theatres. By Aykroyd’s count, the cinema chain has sold 110,000 special Ghostbusters cocktails since last summer using the vodka, part of a campaign by AMC to boost earnings by hundreds of millions of dollars with increased alcohol sales. “It’s been amazing,” says Aykroyd. “Overall, they’ve bought 7,200 bottles from us.”
Forget popcorn and Milk Duds. Booze is the next step in cinemas’ fight against flagging attendance. For decades, local and state laws prevented movie chains from offering alcoholic beverages in regular auditoriums. Only dine-in theaters could offer booze by securing a restaurant liquor license, while some high-end cinemas — including the Landmark and ArcLight in L.A. — offered beer and wine in designated 21-and-over auditoriums. During the past two years, 32 states have relaxed their laws, allowing theaters to serve alcohol in any auditorium.
“It is the fastest-growing amenity in our industry,” says George Patterson, senior vp food and beverage at AMC. Read the rest of this entry »
“Visiting the bar will generate the same sort of awe and wonder we have all experienced when gazing up at the night’s sky. Imagine Disney meets De Sade in Barbarella’s castle by way of Medieval Times with flagons of ale.”
Lucy Shaw reports: Food and drink alchemists Bompas & Parr have launched the world’s first breathable cocktail bar in London’s Borough Market. Dubbed “Alcoholic Architecture”, the bar on Cathedral Street features a breathable cocktail cloud that guests can wander through and gulp up.
The immersive experience sees spirits and mixers turned into a cloud of alcohol with the help of humidifiers creating an environment of 140% humidity.
“When atomised, what we normally think of as drink becomes an immersive, habitable environment – a diffuse form of architecture.”
Visitors are asked to don protective suits and breath in the cocktail vapour, with the alcohol entering the bloodstream through the lungs and eyeballs rather than the liver.
“We’re going for maximal intensity of cocktail experience. With every breath you take, you notice a fresh botanical or flavour in the spirit that can be hard to discern in a regular drink.”
“The installation draws inspiration from Borough Market’s produce, medieval history and weather to create a sci-fi fantasy where meteorology and mixology collide,” said Sam Bompas, who believes the humidity enhances flavour perception.
“The installation draws inspiration from Borough Market’s produce, history and weather to create a sci-fi fantasy where meteorology and mixology collide.”
“Visiting the bar will generate the same sort of awe and wonder we have all experienced when gazing up at the night’s sky. Imagine Disney meets De Sade in Barbarella’s castle by way of Medieval Times with flagons of ale,” he added. Read the rest of this entry »
[VIDEO] Kenyan Politician Nearly Lights Himself on Fire in Attempt to Combat Kenya’s Underground Alcohol IndustryPosted: July 10, 2015
What’s more dangerous: drinking illegal, highly alcoholic beverages possibly laced with methanol, or setting those drinks on fire in front of a crowd?
William Kabogo, governor of Kenya’s Kiambu County, figured that one out the hard way this week when he tried to make a point about just how badly he wants to eliminate Kenya’s underground alcohol industry by lighting a big pile of alcohol-filled bottles on fire….(read more)
California’s Neo-Prohibitionists: L.A. City Council to Vote on an Ordinance Banning Alcohol Advertising on City PropertyPosted: January 20, 2015
— Robert Holguin (@ABC7Robert) January 20, 2015
GERMANY: Bull Captured After Getting Drunk On Two
A Glass Two Glasses A Bottle Two Bottles of Vodka
Jon David Kahn reports: It all went down in the area around Kallmunz near Regensburg. About six months ago, the bull escaped its owner and went rogue, reportedly hiding out in the Bavarian woods for most of that time. According to Bavarian Rudfunk radio, the bull was causing concern in the area.
The desperate owner initially appealed to a local veterinary office for permission to shoot and kill the bull. He was denied. Over the course of six months, the owner then attempted to shoot the bull with tranquilizers. But the bull eluded him repeatedly.
The bull found his match in a local farmer whose yard he frequented. The farmer’s first attempts to apprehend the bull proved unsuccessful. He tried catch him with a rope while it was eating from a bucket but the suspicious bull wandered off as the farmer approached. The farmer was too concerned with the bull’s health to fire off a tranquilizer so he turned to a bottle of vodka in hopes of slowing him down.