With tiny, little billboards, of course.
Daniel Roberts writes: Marvel’s big summer superhero blockbuster of the moment is “Ant-Man,” starring Paul Rudd, and the studio is working to get billboards for the movie placed in a Canadian town—of six residents.
“It’s a perfect match, in our minds. We’ve had this interesting campaign where we have these mini-sized billboards… It crossed our minds that wouldn’t it be fantastic to have the smallest billboard in Canada in the smallest town, which is Tilt Cove.”
— Disney marketing exec Greg Mason
As part of Marvel Canada’s marketing strategy for the film, it has placed more than 2,500 miniature billboards (a nod to the size of the character, who can shrink to an ant’s level) all over the country so far. They range in size, and the smallest of them is just one-foot tall.
— Marvel Canada (@MarvelEntCA) July 14, 2015
“It’s a perfect match, in our minds,” Disney marketing exec Greg Mason told CBC in an on-air interview. Read the rest of this entry »
Some days after an attack on Stark International headquarters, Scott Lang, a technician, must do some repairs in a facility. Some drops of a corrosive liquid falls through the central computer. The security system, out of control, locks down the building and tries to kill Lang. He puts his Ant-Man costume, becomes small and, with the help of some ants, goes inside the computer to fix it.
This issue was one of my few comics when I was a kid. I liked this story a lot. There was some suspense, the character was more vulnerable than most heroes. And the ability to become miniature and to communicate with ants seemed fantastic. So, I feel some excitement for the Ant-Man movie. If this is well done, that could be fun to see a scene like the picture above in 3D.
…The story of the Ant-Man character is an interesting one, but all you really need to know is that Paul Rudd’s character, Scott Lang, is a reformed thief with a chance to do good… by stealing something. The stakes are high for Lang and his loved ones, but the patented Marvel sense of humor appears to be intact as well.
“If this technology gets out, it’s going to be chaos.”
Hank Pym, the original Ant-Man, tells Lang. His response?
“I think our first move should be calling The Avengers.”
IT’S THAT TIME of year again: Free Comic Book Day. Comics shops around the country will open their doors today for the annual celebration of the occasionally-funny books that are always looking to lure in a few new believers. It’s a wonderful time for comics fans, but with so much material on offer—publishers are releasing 50 special issues for readers to sample—you’d be forgiven for feeling paralyzed when it comes to knowing what to pick up. To make your life a little easier, here’s Wired’s guide to the many books on offer…(read more)
‘Geekdom is a universal language’
Event producer ReedPOP is bringing Comic Con to China this spring.
“China is a massive frontier for ReedPOP, a huge market and boundless community of fans that we are eager and enthusiastic to build events for. Geekdom is a universal language and we’re sure that the Chinese people will celebrate fan culture in their own unique and amazing ways.”
— Lance Fensterman, Global Senior Vice President of ReedPOP
The Shanghai Comic Convention will take place on May 16 to 17 at the Shanghai Convention & Exhibition Center, ReedPOP announced Wednesday. The inaugural Chinese Comic Con follows on the company’s growth strategy of bringing its pop culture events to international markets, including India, Singapore and Germany.
“China is a massive frontier for ReedPOP, a huge market and boundless community of fans that we are eager and enthusiastic to build events for,” said Lance Fensterman, Global Senior Vice President of ReedPOP, in a statement. “Geekdom is a universal language and we’re sure that the Chinese people will celebrate fan culture in their own unique and amazing ways.” Read the rest of this entry »