Siri will be the conductor of a suite of devices, all tracking your interactions and anticipating your next moves.
Apple Inc. will still sell an iPhone, but expect the device to morph into a suite of apps and services, enhanced with AI and AR, part of a ‘body area network’ of devices, batteries and sensors.
Christopher Mims writes: It’s 2027, and you’re walking down the street, confident you’ll arrive at your destination even though you don’t know where it is. You may not even remember why your device is telling you to go there.
There’s a voice in your ear giving you turn-by-turn directions and, in between, prepping you for this meeting. Oh, right, you’re supposed to be interviewing a dog whisperer for your pet-psychiatry business. You arrive at the coffee shop, look around quizzically, and a woman you don’t recognize approaches. A display only you can see highlights her face and prints her name next to it in crisp block lettering, Terminator-style. Afterward, you’ll get an automatically generated transcript of everything the two of you said.
As the iPhone this week marks the 10th anniversary of its first sale, it remains one of the most successful consumer products in history. But by the time it celebrates its 20th anniversary, the “phone” concept will be entirely uprooted: That dog-whisperer scenario will be brought to you even if you don’t have an iPhone in your pocket.
Sure, Apple AAPL 0.45% may still sell a glossy rectangle. (At that point, iPhones may also be thin and foldable, or roll up into scrolls like ancient papyri.) But the suite of apps and services that is today centered around the physical iPhone will have migrated to other, more convenient and equally capable devices—a “body area network” of computers, batteries and sensors residing on our wrists, in our ears, on our faces and who knows where else. We’ll find ourselves leaving the iPhone behind more and more often.
Trying to predict where technology will be in a decade may be a fool’s errand, but how often do we get to tie up so many emerging trends in a neat package?
Apple did something out of the ordinary to open WWDC this year. Before CEO Tim Cook took the stage, the company played a bizarre opening video that showed a behind the scenes look at the opening number it had planned but that never came to fruition…100 MORE WORDS
Mark Gurman writes: Tesla has taken its recruiting of Apple employees to the next level: the electric car and energy company has hired away Apple’s Senior Director of Corporate Recruiting, Cindy Nicola, to become Tesla’s new Vice President of Global Recruiting. Nicola has already noted her new role and start month of May on her LinkedIn profile.
Notably, Apple actually hired away Tesla’s Lead Recruiter in 2014 for its own electric car project, as we noted in our extensive profile of Apple’s automotive related hires. Interestingly, that former Tesla recruiter Lauren Ciminera has already left Apple to work on a new “confidential” project, according to her own LinkedIn page and confirmation from a source… Read the rest of this entry »
KGI analyst Ming-Chi Kuo has made a few more predictions about what we’ll see from Apple in the near future. According to a new KGI research note, Apple could potentially release cheaper versions of the iMac and iPhone 5s during its developer conference next week to accompany its software announcements.
Earlier today new references to an unreleased iteration of the the iMac appeared in an OS X developer preview, likely indicating the impending release of a new model. It’s quite possible that this could be the cheaper iMac referred to in the report. Read the rest of this entry »