‘Woke Barbie’ Torches Mattel Profits, Company Anticipates ‘Margin Deterioration’ During Disappointing Christmas Holiday 

Chloe Aiello reports: Mattel anticipates “gross margin deterioration,” during what is typically the biggest shopping season of the year.

Struggling to stay afloat, Mattel released updated full year and fourth quarter guidance, anticipating a disappointing holiday season. The toy maker predicts “gross margin deterioration,” during what is typically the biggest shopping season of the year.

“The unfavorable year-over-year gross margin experienced during the first nine months of 2017 is expected to continue throughout the fourth quarter of 2017, as a result of unfavorable product mix, higher freight and logistics expense, and lower fixed cost absorption,” the company said in a filing with the Securities and Exchange Commission. “In addition, continued negative trends in top line performance for the balance of the year could result in additional gross margin deterioration as a result of higher inventory write-downs and discounts offered to clear inventory.”

Mattel said it expects its fourth quarter operating income margin to be significantly lower year-over-year, and anticipates 2017 full-year gross sales will decline by the mid-to-high single digits compared to 2016.

The revised guidance hints at worsening conditions within Mattel, which has watched its margins suffer for years from cheaper imports, competition from big box retailers and the impact of technology on toys.

“Based on preliminary quarter-to-date data for the fourth quarter, Mattel currently anticipates its gross sales during the fourth quarter of 2017 will continue to be negatively impacted by key retail partners moving toward tighter inventory management and by challenges in the Toy Box and certain under performing brands,” Mattel said in the filing. Read the rest of this entry »


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