Apple Rolls Out Swimproof ‘Apple Watch Series 2’ with White Ceramic Option, Nike+ Version, GPS, More

Apple CFO Jeff Williams has unveiled the next generation of Apple Watch on stage at its big event today.

Apple CFO Jeff Williams has unveiled the next generation of Apple Watch on stage at its big event today.

The new model is called Apple Watch Series 2. Adding to the splash proof feature of the original model, the new Apple Watch is actually swim proof. Apple Watch Series 2 adds swim tracking to the Workouts app including pool swimming and open water swimming. The Apple Watch speaker is the only unsealed part of the casing and it intelligently ejects water after a workout.

[For full coverage check back with 9to5Mac‘s ongoing announcements]

Apple Watch Series 2 features a new S2 chip with a faster dual-core processor and a new GPU with 2x graphics performance. The new display is also 2x brighter at 1000 nits, the brightest for any Apple display.

Built-in GPS is also included for outdoor running and walking without iPhone. Apple Watch Series 2 improves the pace and distant tracking and displays routes on the iPhone even when you don’t bring it along.

[More here, at 9to5Mac]

Apple Watch Series 2 adds a new ceramic (white) build option in addition to aluminum and stainless steel. Hermès is also introducing two new bands with Series 2.

Apple Watch Series 2 is also available in a new Nike+ version with a special version of the Sports band paired with the aluminum model watch. Nike+ Apple Watch is offered in four color options. Read the rest of this entry »


OH NO THEY DIDN’T: Apple Has Dumped $100B in Market Value in Past Month 

Tim Cook

Apple Inc. AAPL, -4.22%   shares fell below $100 for the first time in 15 months, gripped by Thursday’s sharp market declines and signs of slowing growth in the two pillars of the company’s recent success: the iPhone and China.

“Signs of weakness in the iPhone, its best-selling and most profitable product, come after new, larger-screen models propelled Apple to record results in its fiscal year ended Sept. 26.”

The Cupertino, Calif., company’s 4.2% drop on the day was greater than the overall market’s slide and the 3% slump in the Nasdaq Composite, which closed down 10% from its May peak. Since early December, Apple has shed $100 billion in market value.

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Buoyed by China’s rising middle class, Apple’s Greater China sales in that period grew 84%, and the company overall posted revenue of $233 billion for the year. Now, both of those growth engines appear at risk.”

Signs of weakness in the iPhone, its best-selling and most profitable product, come after new, larger-screen models propelled Apple to record results in its fiscal year ended Sept. 26. Buoyed by China’s rising middle class, Apple’s Greater China sales in that period grew 84%, and the company overall posted revenue of $233 billion for the year.

[An expanded version of this report appears on WSJ.com.]

Now, both of those growth engines appear at risk. The Wall Street Journal reported Tuesday that Apple has cut order forecasts to iPhone suppliers in recent months, according to people familiar with the matter. And China’s economy is slowing sharply, dramatized by plunging stock markets. Read the rest of this entry »


Apple Speeds Up Electric-Car Work

Daisuke Wakabayashi reports: Apple Inc. is accelerating efforts to build an electric car, designating it internally as a “committed project” and setting a target ship date for 2019, according to people familiar with the matter.

The go-ahead came after the company spent more than a year investigating the feasibility of an Apple-branded car, including meetings with two groups of government officials in California. Leaders of the project, code-named Titan , have been given permission to triple the 600-person team, the people familiar with the matter said.

‘We look at a number of things along the way, and we decided to really put out energies in a few of them.’

—Tim Cook, Apple’s CEO

Apple has hired experts in driverless cars, but the people familiar with Apple’s plans said the Cupertino, Calif., company doesn’t currently plan to make its first electric vehicle fully autonomous. That capability is part of the product’s long-term plans, the people familiar with the matter said.

[Read the full story here, at WSJ]

Apple’s commitment is a sign that the company sees an opportunity to become a player in the automotive industry by applying expertise that it has honed in developing iPhones—in areas such as batteries, sensors and hardware-software integration—to the next generation of cars.

An Apple spokesman declined to comment.

There are many unanswered questions about Apple’s automotive foray. It isn’t clear whether Apple has a manufacturing partner to become the car equivalent of Hon Hai Precision Industry Co., the Taiwanese contract manufacturer that builds most iPhones and is known by the trade name Foxconn. Most major auto makers build and run their own factories, but that hasn’t been Apple’s strategy with iPhones or iPads. Contract manufacturing in the auto industry usually is limited to a few niche models.

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The 2019 target is ambitious. Building a car is a complex endeavor, even more so for a company without any experience. Once Apple completes its designs and prototypes, a vehicle would still need to undergo a litany of tests before it could clear regulatory hurdles.

In Apple’s parlance, a “ship date” doesn’t necessarily mean the date that customers receive a new product; it can also mean the date that engineers sign off on the product’s main features.

[Read the full text of Daisuke Wakabayashi‘s article here, at WSJ]

It isn’t uncommon for a project of this size and complexity to miss ship date deadlines. People familiar with the project said there is skepticism within the team that the 2019 target is achievable. Read the rest of this entry »


[VIDEO] Homemade 40W LASER SHOTGUN

Just finished building my 40W(!!!) laser shotgun!!! The output of this laser is complete insanity, and is made up of 8 parallel 5W laser beams totaling to 40W. The parallel beams are manipulated with lenses, sort of like how a choke modifies the spread of a shotgun blast.

The massive diode array is powered by a huge lithium polymer battery pack (capable up dumping 250A) and the laser array is regulated by a whopping 24 LM317 drivers.

For licensing/usage please email licensing@rumble.com.

This is definitely the craziest thing I have ever built, but I hope to beat this invention with something even crazier before too long.