McDonald’s Japan’s new Texas Burger takes a Big Mac for its base but while it includes the three-part club-style bun it only comes with a single beef patty.
To be fair, the single beef patty in question is a Quarter Pounder patty rather than the standard Big Mac patty. The patty occupies the lower tier along with a slice of cheese and whole-grain mustard, while the top tier contains bacon, spicy barbecue sauce, and crispy-fried onions. The burger also differs from the Big Mac in that the bun is bereft of sesame seeds.
The price tag on the burger is 490 yen (~$4.71). It’s also available in a combo for 790 yen (~$7.60) Read the rest of this entry »
A.1. sauce gives bun its color
Burger King is bringing it to the U.S. just in time for Halloween. “Something wicked is coming,” announced the burger chain on Twitter, with a brief promo video featuring thunder and lightning and a lunar eclipse, with a burger standing in for the moon…
And the Red Samurai Burger…
Would you like some microchips with that burger? McDonald’s Europe strikes another blow against human interaction by installing 7,000 touch-screen computers to take your order and money.
“Welcome to McDonald’s . My name is HAL 9000. May I take your order?”
Amanda Kooser writes: McDonalds recently went on a hiring binge in the U.S., adding 62,000 employees to its roster. The hiring picture doesn’t look quite so rosy for Europe, where the fast food chain is drafting 7,000 touch-screen kiosks to handle cashiering duties.
The move is designed to boost efficiency and make ordering more convenient for customers. In an interview with the Financial Times, McDonald’s Europe President Steve Easterbrook notes that the new system will also open up a goldmine of data. McDonald’s could potentially track every Big Mac, McNugget, and large shake you order. A calorie account tally at the end of the year could be a real shocker. Read the rest of this entry »