The success of “Avengers: Age of Ultron” is a testament to the strength of the global market, which now accounts for 70% or more of a major film’s box office gross. Two decades ago, foreign ticket sales usually comprised less than half of a movie’s revenues.
“The bar was high, but this is a sign of unbelievable momentum in the marketplace. It all goes back to the strength of the brand and the incredible work the Marvel team does in telling stories in such a consistent way and creating these worlds.”
— Dave Hollis, Disney’s distribution chief
Disney and Marvel’s super team adventure was the highest-grossing film in everywhere it opened, and has now rolled out in 55% of the international marketplace, including such major locales as France, Italy, Germany, the United Kingdom, Russia, Korea and Australia.
“We are living in rarefied air with ‘Avengers’ to be even talking about these kind of numbers. A weekend like this is why a lot of people think it could be even bigger than the first one.”
— Paul Dergarabedian, senior media analyst at Rentrak
Going into the weekend, Disney was projecting a foreign debut of between $160 million to $175 million.
“The bar was high, but this is a sign of unbelievable momentum in the marketplace,” said Dave Hollis, Disney’s distribution chief. “It all goes back to the strength of the brand and the incredible work the Marvel team does in telling stories in such a consistent way and creating these worlds.”
The hotly anticipated superhero sequel opens next week in the U.S., where it is expected to earn north of $200 million and could top the first “Avengers” film’s record-breaking $207.4 million bow. Bringing Thor, Iron Man, Captain America and other costumed heroes together isn’t cheap, and “Avengers: Age of Ultron” carries a $250 million pricetag. Read the rest of this entry »