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[VIDEO] Vintage Revlon ‘Charlie’ Ad with Shelley Hack & Bobby Short, 1970s

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[VIDEO] REWIND: Classic 1970s Revlon “Charlie” Ad with Shelley Hack & Bobby Short

Certain commercial jingles get stuck in your head for years. Some even for decades. 

That’s the case for me with this Revlon “Charlie” ad. I was a kid when I first heard it, during a summer in  Southern California, and I never forgot the melody or lyrics. Or the brand of perfume.

From the YouTube description:

Still as classy as when it first aired. Featuring Shelley Hack and music by Bobby Short. Every shot is composed and lit like a Hurrrell photograph… this was Madison Avenue at its finest.

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The finger-popping jazzy tune is a cross between a nightclub or Vegas lounge number, and elevator music. The “Kinda hip kinda now” and “wow” hipster jive talk was funny to me, even then, I knew it was cornball, but not without charm. It recalls the Smothers Brothers, Carol Burnett, Rowan & Martin’s Laugh-In era. When Dean Martin and Doris Day records were in the Columbia Record Club magazine ads right next to The Lovin’ Spoonful, Donovan, Cat Stevens, The Carpenters, and Led Zepplin.

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If getting into your head is the objective in advertising, then the ad worked. This Revlon commercial conveyed sophistication. The name of the perfume, “Charlie” seemed fresh, inventive.

YouTube