It was good! Actually, it tasted like a regular Whopper. But the novelty was irresistible.
- Burger King’s Black Bun Whopper Comes to America in Time for Halloween
- 黒ハンバーグ！BURGER IS THE NEW BLACK: Behold, the Kuro Pearl Burger
- More: Burger King Japan’s Burgers of Color
- おいしいです！サムライバーガー！Burger King to Debut Bright Red ‘Samurai Burgers’
A.1. sauce gives bun its color
Burger King is bringing it to the U.S. just in time for Halloween. “Something wicked is coming,” announced the burger chain on Twitter, with a brief promo video featuring thunder and lightning and a lunar eclipse, with a burger standing in for the moon…
And the Red Samurai Burger…
The red buns are colored with tomato powder. The cheese is also made with tomato powder to turn it red. The sauce is also red. It’s based on miso paste mixed with Chinese chili bean sauce and red pepper
Kazuaki Nagata reports: Burger King Japan surprised the public when it released its black burger series in 2012. Now the fast-food chain has announced a similarly colorful promotion involving red sandwiches.
Just as the black burger series had dark black buns and cheese, the new red burgers come with red buns and cheese.
Tokyo-based Burger King Japan said it will sell two types of seasonal red burger starting July 3. One is called “Aka Samurai Chicken” that sandwiches fried chicken, lettuce, tomato and cheese between red buns colored with tomato powder. Read the rest of this entry »
American fast food franchises make tweaks to their menus in order to adapt to local tastes. In Japan, in particular, ingredients such as shrimp, teriyaki sauce and mayonnaise seem to be important to catering to the tongue of the Japanese consumers.
An enviable assignment for Japan Real Time‘s Jun Hongo:
…Burger King Japan has a strategy when it comes to its new hamburger menu: always bet on black.
“The black burgers sold extremely well because of their visual impact, but people continued to come back for them because of their taste.”
— Spokeswoman for Burger King Japan.
The burgers will feature black buns, black sauce and black cheese in addition to black-pepper heavy beef patties. Kuro means black in Japanese.
Jun Hongo doesn’t mention personally tasting one, so we’ll have to contact a source in Japan to satisfy our curiosity. Stay tuned for an update.
The black burgers were first introduced for a limited time by the chain in 2012 and became a hit, outselling all other new products that Burger King offered during the year, according to the company. Read the rest of this entry »
Less than 0.1 percent of the industry’s workforce participated
Jim Epstein writes: Yesterday, Naomi Brockwell and I attended a demonstration demanding that fast-food restaurants boost their minimum wage to $15 per hour, or a little more than double the current federal minimum wage. The strike, which was led by a group called Fast Food Forward that’s affiliated with the Service Employees International Union (SEIU), was one of more than a 100 similar demonstrations held in cities across the country.
The New York demonstration had about 150 people, but the number of actual fast food employees participating in the strike was small. It was business as usual at every restaurant we dropped by yesterday morning and, at a McDonald’s restaurant on 23rd Street and Madison Avenue in Manhattan, employees behind the counter said they had heard nothing about a strike. Read the rest of this entry »