Micro-Marketing? Marvel is Promoting ‘Ant-Man’ In The Teeniest, Tiniest Town In Canada
Posted: July 15, 2015 Filed under: Art & Culture, Comics, Entertainment, Humor | Tags: Actor, Alberta Health Services, Ant-Man, Baie Verte Peninsula, BBC News, Canada, CBC News, Clerk (municipal official), Edmonton, Marvel, Michael Douglas, Paul Rudd Leave a comment
With tiny, little billboards, of course.
Daniel Roberts writes: Marvel’s big summer superhero blockbuster of the moment is “Ant-Man,” starring Paul Rudd, and the studio is working to get billboards for the movie placed in a Canadian town—of six residents.
“It’s a perfect match, in our minds. We’ve had this interesting campaign where we have these mini-sized billboards… It crossed our minds that wouldn’t it be fantastic to have the smallest billboard in Canada in the smallest town, which is Tilt Cove.”
— Disney marketing exec Greg Mason
As part of Marvel Canada’s marketing strategy for the film, it has placed more than 2,500 miniature billboards (a nod to the size of the character, who can shrink to an ant’s level) all over the country so far. They range in size, and the smallest of them is just one-foot tall.
[Read the full story here, at Fortune]
But Marvel Canada is especially interested in placing one of those billboards in Tilt Cove, Newfoundland, CBC News reports. Marvel Canada tweeted its wishes:
Help us get one of these #AntManMiniBoards to Canada’s smallest town #TiltCove #Newfoundland. pic.twitter.com/uONLMX94yO
— Marvel Canada (@MarvelEntCA) July 14, 2015
“It’s a perfect match, in our minds,” Disney marketing exec Greg Mason told CBC in an on-air interview. Read the rest of this entry »
Reed Humanities Professor: ‘In light of the serious stress you have caused your classmates, I feel that I have no other choice’
Posted: March 19, 2015 Filed under: Education, Politics | Tags: Bill Cosby, Buzzfeed, Campus, CBC News, Christina Hoff Sommers, Jian Ghomeshi, Katherine Timpf, Rape, Rape culture, Reed College, Rolling Stone, Sexual abuse, Sexual assault, Student 1 Comment
Apparently, feelings are more important than facts
Katherine Timpf
writes: A student at Reed College in Portland claims he was banned from class discussions mainly because he questioned a rape “statistic” — even though that “statistic” has been debunked — just because other students said they were uncomfortable.
Nineteen-year-old Jeremiah True told BuzzFeed News that his Humanities 110 professor, Pancho Savery, had warned him that his views on campus sexual assault were bothering other students — before ultimately sending True an e-mail telling him he was forbidden from participating in the “conference” portion of the class at all.
“Please know that this was a difficult decision for me to make and one that I have never made before; nevertheless, in light of the serious stress you have caused your classmates, I feel that I have no other choice,” the e-mail stated, according to BuzzFeed. Read the rest of this entry »
LOCKDOWN: Parliament Hill Attacked, Soldier Shot at National War Memorial in Ottawa
Posted: October 22, 2014 Filed under: Breaking News, Crime & Corruption, War Room | Tags: CBC News, Centre Block, Confederation Square, Hill, Library of Parliament, Ottawa, Parliament Hill, War Memorial Leave a comment
A man with a rifle shot a soldier standing guard at the War Memorial in downtown Ottawa, and witnesses said there were further shots fired on nearby Parliament Hill.
It was not immediately known if there were further injuries.
Alain Merisier. who works at the cafeteria in the Parliament building, told CBC News that said he saw a man in a car at the Centre Block with a long gun.
Witnesses said they then heard shots fired, and there was an unconfirmed report of a person injured outside the Library of Parliament.
Police confirmed the shooting at the War Memorial, and sealed off the area while the injured soldier was given emergency medical aid. He was later put into an ambulance. Read the rest of this entry »
