Twitter CEO Jack Dorsey Calls Company ‘People’s News Network’

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Liana B. Baker reports: Twitter Inc Chief Executive Jack Dorsey defined one of the company’s missions as being the “people’s news network,” according to an internal memo seen on Monday.

The 10-year-old social networking service has long struggled to define its core purpose and is under the spotlight as it explores selling itself in a process that has attracted potential buyers such as Salesforce.com.

Twitter has made a recent push into news and sports on mobile devices and this foray could pique the interest of a media company as an acquirer, analysts have said.

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“Twitter is what’s happening, and what everyone is talking about… News and talk. We’re the people’s news network.”

The memo does not address the sales process. Twitter did not immediately respond to a request for comment.

Bloomberg, which first published the memo Monday, reported that it was sent to employees last week. Read the rest of this entry »