Apple Rolls Out Swimproof ‘Apple Watch Series 2’ with White Ceramic Option, Nike+ Version, GPS, More

Apple CFO Jeff Williams has unveiled the next generation of Apple Watch on stage at its big event today.

Apple CFO Jeff Williams has unveiled the next generation of Apple Watch on stage at its big event today.

The new model is called Apple Watch Series 2. Adding to the splash proof feature of the original model, the new Apple Watch is actually swim proof. Apple Watch Series 2 adds swim tracking to the Workouts app including pool swimming and open water swimming. The Apple Watch speaker is the only unsealed part of the casing and it intelligently ejects water after a workout.

[For full coverage check back with 9to5Mac‘s ongoing announcements]

Apple Watch Series 2 features a new S2 chip with a faster dual-core processor and a new GPU with 2x graphics performance. The new display is also 2x brighter at 1000 nits, the brightest for any Apple display.

Built-in GPS is also included for outdoor running and walking without iPhone. Apple Watch Series 2 improves the pace and distant tracking and displays routes on the iPhone even when you don’t bring it along.

[More here, at 9to5Mac]

Apple Watch Series 2 adds a new ceramic (white) build option in addition to aluminum and stainless steel. Hermès is also introducing two new bands with Series 2.

Apple Watch Series 2 is also available in a new Nike+ version with a special version of the Sports band paired with the aluminum model watch. Nike+ Apple Watch is offered in four color options. Read the rest of this entry »


Apple Reports Slowing Growth for iPhone Sales

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SAN FRANCISCO —Katie Benner reports: Apple’s iPhone has officially entered a slow-growth period.

Apple on Tuesday said that it sold 74.8 million iPhones in its fiscal first quarter, which ended Dec. 26, up less than 1 percent from the 74.5 million sold a year ago. That represented the slowest year-over-year rate of growth for the device since it was introduced in 2007.

“There will be some speed bumps ahead until we get to the iPhone 7 mega-product cycle later this year.”

— Daniel Ives, an analyst at FBR Capital Markets

The iPhone, Apple’s flagship product, is closely watched by investors because the smartphone accounts for two-thirds of the company’s annual revenue.

In total, Apple’s revenue for the quarter was $75.9 billion, up 1.7 percent from a year ago, and lower than Wall Street forecasts of $76.6 billion. Net profit was $18.4 billion, up from $18 billion a year earlier.

Apple’s rate of growth is not set to improve anytime soon. The company, based in Cupertino, Calif., also issued a lower-than-anticipated forecast for the current quarter, which ends in March. Apple projected revenue of $50 billion to $53 billion, down from $58 billion from a year earlier and lower than the $55.4 billion forecast by Wall Street, according to S&P Capital IQ.

The results and forecast reflect how Apple, under its chief executive, Timothy D. Cook, is grappling with becoming a maturing tech company. While Apple once delivered high double-digit revenue gains on the back of soaring sales of the iPhone and other devices, growth rates have slowed as the iPhone has begun saturating the market and the company has not introduced a new blockbuster device.

Investors are already treating Apple more like a value stock than a growth stock, associating the company with predictable business results and a reliable dividend rather than runaway revenue growth.

In the period leading up to the earnings announcement, investors had lowered expectations for the quarter based on the belief that demand for Apple’s latest iPhones, the 6S and 6S Plus, had been weak. Read the rest of this entry »


[VIDEO] Apple’s New Cupertino Campus Construction Shown in Drone Video

Apple co-founder Steve Jobs said the new Cupertino, Calif., campus would house 12,000 employees when he presented the idea in 2011. Drone footage shows that the 2.8-million-square-foot spaceship-like office complex is now taking shape. Photo/Video: YouTube/Duncan Sinfield


Apple’s Share of Smartphone Industry’s Profits Soars to 92%

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Apple’s share of profits is remarkable given that it sells fewer than 20% of smartphones

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“Roughly 1,000 companies make smartphones. Just one reaps nearly all the profits.”

Read more…

WSJ


Tesla Hires Head Apple Recruiter After Losing Own Recruiter to Apple Car Team

Musk with the Tesla Model S in Fremont on Oct. 1, 2011.

 writes: Tesla has taken its recruiting of Apple employees to the next level: the electric car and energy company has hired away Apple’s Senior Director of Corporate Recruiting, Cindy Nicola, to become Tesla’s new Vice President of Global Recruiting. Nicola has already noted her new role and start month of May on her LinkedIn profile.

Notably, Apple actually hired away Tesla’s Lead Recruiter in 2014 for its own electric car project, as we noted in our extensive profile of Apple’s automotive related hires. Interestingly, that former Tesla recruiter Lauren Ciminera has already left Apple to work on a new “confidential” project, according to her own LinkedIn page and confirmation from a source… Read the rest of this entry »