New Kids on the Block: Heritage Foundation News Site ‘Daily Signal’ to Launch in June

Photograph by Matt Eich for Bloomberg Businessweek Bluey, Lysaught, and Trinko at the Daily Signal headquarters

Photograph by Matt Eich for Bloomberg Businessweek
Bluey, Lysaught, and Trinko at the Daily Signal headquarters

For Businessweek writes: Last year the conservative Heritage Foundation had more influence on the direction of the Republican Party than just about anyone else—and not necessarily for the better. Over the summer, the conservative think tank’s president, former South Carolina Senator Jim DeMint, teamed up with Texas Senator Ted Cruz and other lawmakers on a cross-country tour to convince party activists, and eventually GOP leaders, that they could stop Obamacare by refusing to fund it.

 “We came to the realization that the mainstream media had really abdicated the responsibility to do the news and do it well.”

DeMint forced a showdown because he wanted Republicans to unify around his vision of an unapologetic hardline conservatism—a vision he thinks most Americans will support if given the chance. That led to a government shutdown, a collapse of conservative will, and plenty of angry recriminations from fellow Republicans.

Heritage, run by former Senator Jim DeMint (R-SC), hopes a sleeker, more mobile-friendly design will help the site appeal beyond the conservative demographic catered to by sites like Breitbart and The Daily Caller.

Heritage, run by former Senator Jim DeMint (R-SC), hopes a sleeker, more mobile-friendly design will help the site appeal beyond the conservative demographic catered to by sites like Breitbart and The Daily Caller.

“We plan to do political and policy news, not with a conservative bent, but just true, straight-down-the-middle journalism.”

— Geoffrey Lysaught

Now Heritage has a new plan to exert its influence and, its leaders hope, win converts to the cause. On June 3 it will begin publishing the Daily Signal, a new digital news site whose primary focus will be straight reporting. “We came to the realization that the mainstream media had really abdicated the responsibility to do the news and do it well,” says Geoffrey Lysaught, vice president of strategic communications at the Heritage Foundation, who will also serve as publisher. The site aims to rectify the conservative perception that mainstream news slants to the left. “We plan to do political and policy news,” says Lysaught, “not with a conservative bent, but just true, straight-down-the-middle journalism.”

How does this help Heritage? The Daily Signal will also publish an opinion section aimed at a younger audience that isn’t thumbing through the editorial pages of theWall Street Journal. Heritage is betting that these readers, attracted to the Daily Signal’s news, will find themselves persuaded by the conservative commentary and analysis that will draw on the think tank’s scholars and researchers. Read the rest of this entry »