“There was an over-inflated sense of how well this film could do. Its only chance now is to gain awards traction.”
— Jeff Bock, an analyst with Exhibitor Relations
The strikingly literate biopic about the Apple co-founder was brilliant she noted, but after Leonardo DiCaprio and Christian Bale passed on the title role, it lacked a major star, limiting its commercial prospects. In the end, Pascal, whose job was already threatened by a string of flops like “After Earth” and “White House Down,” couldn’t justify the risk.
Fast-forward nearly a year. Pascal is out of a job, “Steve Jobs” has debuted to rapturous reviews, and the film is a strong Oscar contender. It’s every bit as good as Pascal thought it would be, but the then Sony chief’s wariness also appears to have been entirely justified.
“Steve Jobs” was too brainy, too cold, and too expensive to make it a success. Moreover, Michael Fassbender, the electrifying Irish actor who replaced Bale as Jobs, lacks the drawing power to open the picture.
Too ‘brainy, too cold, too expensive’ to make it a success? Oh, please. I prefer John Nolte’s analysis:
Everything other than the father-daughter story is subplot, and this wouldn’t be terribly interesting even if it were true. But it’s not true. Sorkin made it all up. Also fabricated is the central conflict between Jobs and Wozniak. Missing is Jobs’ legendary ability to inspire greatness from those around him. Jobs was no angel, few successful people are, but this still feels like a smear job.
Basically, Sorkin used the name Steve Jobs and the historical beats of the man’s life to tell a fictional story about a bunch of rich white people, their personal problems and eccentricities and hang-ups….(read more)
After racking up the year’s best per-screen average in its opening weekend and doing strong business in limited expansion, “Steve Jobs” hit a stumbling block in its national release. It debuted to a measly $7.3 million, only a little more than the $6.7 million that “Jobs,” a critically derided film about the iPhone father with Ashton Kutcher, made in its initial weekend. Going into the weekend, some tracking suggested that the picture would do as much as $19 million.
So what went wrong?
Universal believes that the picture can recover. Studio executives note that it is popular in major urban markets like San Francisco and New York, and argue that the film’s A minus CinemaScore means word-of-mouth will be strong. If it can stay in theaters until Golden Globe and Oscar nominations are announced, they believe it can rebound.
“We are going to continue to support the film in the markets where it is showing strength and we’re going to continue to do it aggressively and proactively,” said Nick Carpou, Universal’s domestic distribution chief. “The critics are there for it and the buzz in these markets is strong.”
It’s still hard to see how the film turns a profit. Read the rest of this entry »
Sorkin, who wrote the screenplay for Danny Boyle’s film about Cook’s predecessor as head of the technology firm, told E! News: “You know what, I think that Tim Cook and I probably both went a little too far. And I apologise to Tim Cook. I hope when he sees the movie, he enjoys it as much as I enjoy his products.”
The Social Network and West Wing screenwriter’s apology came after he was drawn into a war of words with Cook following the latter’s appearance on the Late Show with Stephen Colbert earlier this month. During his appearance, the Apple boss described recent attempts to immortalise Jobs on the big screen – he was referring to both Steve Jobs and the current Alex Gibney documentary Steve Jobs: The Man in the Machine – as “opportunistic”, adding: “I hate that, it’s not a great part of our world.”
Sorkin hit back at a roundtable junket interview in London last week, suggesting that the film-makers took pay cuts to get Steve Jobs made, and blasting Apple’s own record. Read the rest of this entry »
Nolan and artist Tacita Dean, renowned for her art work in film, will launch LFF Connects, a new series of high-profile talks, with an in-depth conversation at London’s BFI Southbank on Friday Oct. 9. The conversation will be moderated by BFI Creative Director Heather Stewart.
“Film has characteristics integral to its chemistry and internal discipline that form my work and I cannot be asked to separate the work from the medium that I used to make it.”
— Artist Tacita Dean
LFF Connects is a brand new series of high-profile talks intended to stimulate new collaborations and ideas within the film industry by exploring both the future of film and how film engages with other creative industries, including television, music, art, games and creative technology. The series will be launched in partnership with American Express at the 59th BFI London Film Festival. Read the rest of this entry »
Universal Studios has just released the first trailer for the upcoming Steve Jobs biopic. The trailer gives us our first on-screen look at star Michael Fassbender as the Apple co-founder, along with Seth Rogen as Steve Wozniak, Kate Winslet as Mac engineer Joanna Hoffman, and Jeff Daniels as John Sculley….(read more)
Sorkin Movie Quotes Steve Jobs: ‘If a fire causes a stampede to the unmarked exits, it will have been worth it to those who survive’Posted: April 3, 2015
While we haven’t gotten many details about the Aaron Sorkin-penned screenplay based on Walter Isaacson’s Steve Jobs biography, we have previously learned that it will focus on three separate days in the life of the Apple co-founder, with each 30-minute act taking place just before a major product announcement. We also know that Michael Fassbender will star alongside Seth Rogen, Michael Stuhlbarg, Kate Winslet, Perla Haney-Jardine, and Jeff Daniels.
Today we got our hands on a copy of the screenplay (or at least a February 2014 draft of it) which reveals what many already may have already suspected based on previous reports: the three products Jobs will unveil during the biopic are the original Macintosh, the NeXT Cube, and the iMac.
[The movie hits theaters on October 9th]
The film opens with the launch of the Macintosh and a key scene in which Andy Hertzfeld and Joanna Hoffman attempt to convince Steve Jobs to cut the iconic “Hello, I am Macintosh” moment from the computer’s demo due to a voice synthesizer problem. “The first rule of a launch is nothing can crash,” Hoffman says.
That’s followed up by a humorous moment in which Jobs tries to convince his team to turn off the exit signs above the doors to totally darken the room during the event. He even offers to pay whatever fines the fire marshal imposes. “If a fire causes a stampede to the unmarked exits, it will have been worth it to those who survive,” Jobs quips. Read the rest of this entry »