Daniel Schwammenthal writes: In a sane world, Israeli company SodaStream would be a poster child for corporate responsibility. Of the 1,300 staff in its West Bank plant, 450 are Israeli Arabs and 500 are Palestinians. All workers receive equal pay, which in the case of the Palestinians is several times the average salary they would normally make.
[Check out Amazon’s SodaStream Store] I call it “fizzy water”. I support SodaStream. I have one, I like bubbles…]
Here is a real-life example of coexistence, a place where Israelis and Palestinians, Jews and Muslims, Druze and Christians work together in peace. To boot, they assemble a product that, by turning tap water into fizzy drinks, cuts the production of environmentally damaging beverage containers.
Alas, this world is not sane, certainly not when it comes to discussions of Israel. Simply because one of its 20-plus factories is in the West Bank, anti-Israeli activists have been targeting SodaStream and its celebrity spokesperson, American actress Scarlett Johansson.
No matter that the factory is in a location that would most likely remain Israeli in a future peace agreement. And if it became part of Palestine, even better for the new state’s tax revenues. But in the destructive world of supposedly pro-Palestinian activism, this facility must be boycotted, those 500 Palestinians and their families be damned.