Not Cool, the New York Times Bestselling writer’s latest tome, calls out the merchants of cool for being anything but hip. It’s alternately blistering and riotous, a full-on assault against those who embrace values that are the antithesis of cool.
[Order Greg’s book “Not Cool: The Hipster Elite and Their War on You” from Amazon]
Gutfeld slashes moral relativism writ large and stands tall for virtues which should be considered Fonzie-level cool but sadly aren’t. Every page has at least one gut buster, lines so ripe you’ll want to recycle them at the next cocktail party. Just be wary who you tell. The recipient might be the sort of faux cool merchant Gutfeld has in his sights.
The Red Eye standout begins his journey, where else, in the fifth grade. It was there he got his first lesson about both cool and the purposes of summoning it in public.
“Fifth grade had just discovered the velvet rope. And it was held by lowbrow illiterates with snot on their sleeves,” he writes. The stakes were low then. Not any more. Read the rest of this entry »