McDonald’s Corp. and Yum Brands Inc. are looking to add digital options in China that will make their fast-food sales even faster and win back business after a rough year in the critical Chinese market. As WSJ’s Laurie Burkitt reports:
McDonald’s will start testing mobile ordering and mobile payment in China under a pilot program in the current third quarter, said a spokeswoman. The aim is to speed payment and meet consumer demands, she said. “Given Chinese consumers being so digital—we are now preparing,” she added.
Yum said its KFC business teamed up with technology giant Alibaba Group Holding Ltd. in late June to launch mobile-payment services for 700 of its 4,500-plus stores in China. Customers can pay for their in-store orders of fried chicken in a few seconds by scanning bar codes generated by Alibaba’s mobile-payment application Alipay….(read more)
The red buns are colored with tomato powder. The cheese is also made with tomato powder to turn it red. The sauce is also red. It’s based on miso paste mixed with Chinese chili bean sauce and red pepper
Kazuaki Nagata reports: Burger King Japan surprised the public when it released its black burger series in 2012. Now the fast-food chain has announced a similarly colorful promotion involving red sandwiches.
Just as the black burger series had dark black buns and cheese, the new red burgers come with red buns and cheese.
Tokyo-based Burger King Japan said it will sell two types of seasonal red burger starting July 3. One is called “Aka Samurai Chicken” that sandwiches fried chicken, lettuce, tomato and cheese between red buns colored with tomato powder. Read the rest of this entry »