[VIDEO] BOURBAGEDDON: Lightning Strike, ‘Firenado’ at Jim Beam Kentucky Whiskey Factory, Rivers Flow with Flaming Liquor 

Footage has emerged of the extraordinary blaze caused by lightning striking a whiskey factory – sparking a ‘firenado’ of flaming alcohol to be sucked up into the sky.

A Kentucky warehouse, which produces Jim Beam bourbon, was battered by lightning, heavy rain and strong winds simultaneously in 2003. Aerial footage taken during the blaze has been obtained by The Weather Channel and shows how a river of alcohol and flames spewed forth from the burning factory.

The combination of wind, rain and whiskey meant that water laced with alcohol was whipped into a funnel- sparking the fire which tore through the factory. Read the rest of this entry »


[VIDEO] How Bourbon is Made


We toured 12 distilleries in a five-day blitz, asking everyone we met to walk us through the bourbon-making process. Here, you’ll find all of the steps that go into making America’s unique take on whiskey. Watch and learn.

Via VA Viper, via The Corner


Sacré Bleu! The French, Too? France Surpasses U.S.A. in Whiskey Consumption

First Japan buys Jim Beam. Now this. 

Roberto A. Ferdman writes:  Japanese beverage giant Suntory is acquiring Beam, which makes Jim Beam and Maker’s Mark bourbons, among other spirits, for $16 billion. The two companies control nearly 10% of the global whiskey market, according to International Wine and Spirit Research. Combined, they will obviously be going after a larger share.

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A quick gander at global whiskey consumption helps show where the promise lies. India is far and away the world’s biggest guzzler, owing in part to its large population. Roughly half of the world’s whiskey is drunk by the sub-continent, according to Euromonitor. Most of it is made by UB India, the world’s largest whiskey company by volume.

But when those numbers are broken down per capita, India falls well outside of the picture. France, Uruguay, and the United States soar to the top…

[See the chart, and weep]  Read the rest of this entry »


Sale of Jim Beam to a Japanese Company Stirs Controversy Among American Bourbon Fans

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Bourbon fans slurp noodles and welcome their new Japanese Overlords  are  furious about the sale of their beloved Jim Beam to a company in Japan, a suspiciously safe, sake-drinking, abnormally clean and polite society, a foreign country where vending machines sell underpants, executives get drunk and throw up in train stations, and nobody understands American whiskey…

[See also: Sugoi! Oishii! Japan’s Suntory buys Jim Beam]

  reports:  Nothing quite screams “USA! USA!” like a glass of Kentucky bourbon; it is “America’s only native spirit” afterall. Maybe that’s why patriotic fans of the beverage have taken to the Twittersphere in protest of Japanese company, Suntory, purchasing Beam, Inc., the distillers of American classics, Jim Beam and Maker’s Mark. The $13.6 billion deal was announced on January 13 and was followed by a flurry of angry messages claiming the Illinois-based company had “sold out.” Let’s take a look at the angriest of the bunch. Read the rest of this entry »


Sugoi! Oishii! Japan’s Suntory buys Jim Beam

JimBeamBourbon

$16 Billion Deal

Japanese family-owned drinks firm Suntory is to buy the US beverage group Beam Inc, the company behind the Jim Bean bourbon brand.

Under the deal, worth $16bn in all, Suntory will pay $13.6bn in cash and take on Beam’s debt.

It will make Suntory the world’s third largest maker of distilled drinks.

The two companies have a previous partnership whereby they distribute each other’s brands in different markets.

Read the rest of this entry »