“I can’t tell you exactly how this one turns out, but I think it’s safe to say that people will be blown away by this movie’s spectacular 10-figure revenue.”
LOS ANGELES—Promising that the sequel would continue to follow the impressive feats of an incredible group of revenue streams, executives at Marvel Studios confirmed Friday that Avengers: Age Of Ultron picks up right where the first film’s profits left off.
“Of course, this film is going to leave the door wide open for possible future Avengers movie profits, and we might even explore the option of earning income from each individual character.”
“The last Avengers movie triumphantly concluded with $1.5 billion at the international box office, and Age Of Ultron will jump right back in and continue earning from there,” said Marvel Studios president Kevin Feige, Read the rest of this entry »
Superheroes return in Marvel’s effects-and wit-filled sequel
John Anderson writes: Those truly committed to the Kremlinology of Marvel Comics will find “Avengers: Age of Ultron” a revelatory piece of 3-D entertainment. Who knew that the evil Baron von Strucker (Thomas Kretschmann) had been working on the kind of robotics that would provide superhero/industrialist Tony Stark, also known as Iron Man (Robert Downey Jr.), the groundwork for developing an artificial intelligence that could threaten the existence of all human life on Earth? Who knew The Incredible Hulk could be a romantic lead?
For those more concerned with what “The Avengers” movies do best—outsize spectacle and wry comedy—“Age of Ultron” has to be declared a victory. “Victory should be honored with revels,” declares hammer-throwing Scandinavian elocutionist Thor (Chris Hemsworth). “Who doesn’t love revels?” answers snark specialist Stark. “Revels” is a good word to describe it all, if one tends to revel in effects-driven mass destruction for the good of mankind.
Director Joss Whedon, under the auspices of the almost supernaturally profitable Marvel-Disney alliance, has brought back the core of 2012’s “The Avengers”—Mr. Hemsworth, Mr. Downey, Scarlett Johansson (Black Widow), Mark Ruffalo (the Hulk), Chris Evans (Captain America), Jeremy Renner (Hawkeye)—along with several subordinate supervillains and heroes to embellish the plot and set up the sequel (well on its way, to judge by the closing moments of “Ultron”). They include the brother-sister act of Quicksilver and Scarlet Witch (Aaron Taylor-Johnson and Elizabeth Olsen), whose superpowers are the result of Strucker’s experiments and whose antipathy toward the Avengers is rooted in the devastation visited upon their native Sokovia by now-reformed war merchant Tony Stark.
If any of this seems complicated—the fictional Sokovia, for instance, or that there was also a Quicksilver in “X-Men: Days of Future Past”—you really have to just let it go, the momentum of the movie being too much for cogitation. Read the rest of this entry »
A guide to the 19 Marvel movies and TV shows coming out in the next four years
Eliana Dockterman and Heather Jones write: Whether you love or hate Avengers: Age of Ultron, there are plenty more Marvel superheroes to come. Disney and Marvel are releasing 19 movies and TV shows between now and 2019, and they are all interconnected. All these titles are building up to Avengers: Infinity Wars, Parts I and II, out in 2018 and 2019. These films will focus on the villain Thanos, who will try to gather six powerful gems called Infinity Stones to create an Infinity Gauntlet with the power to destroy the universe.
The Avengers (and probably some other heroes, like Captain Marvel and Doctor Strange) will have to stop him. See how the heroes and villains connect to one another, and plan out your viewing schedule…
The success of “Avengers: Age of Ultron” is a testament to the strength of the global market, which now accounts for 70% or more of a major film’s box office gross. Two decades ago, foreign ticket sales usually comprised less than half of a movie’s revenues.
“The bar was high, but this is a sign of unbelievable momentum in the marketplace. It all goes back to the strength of the brand and the incredible work the Marvel team does in telling stories in such a consistent way and creating these worlds.”
— Dave Hollis, Disney’s distribution chief
Disney and Marvel’s super team adventure was the highest-grossing film in everywhere it opened, and has now rolled out in 55% of the international marketplace, including such major locales as France, Italy, Germany, the United Kingdom, Russia, Korea and Australia.
“We are living in rarefied air with ‘Avengers’ to be even talking about these kind of numbers. A weekend like this is why a lot of people think it could be even bigger than the first one.”
— Paul Dergarabedian, senior media analyst at Rentrak
Going into the weekend, Disney was projecting a foreign debut of between $160 million to $175 million.
“The bar was high, but this is a sign of unbelievable momentum in the marketplace,” said Dave Hollis, Disney’s distribution chief. “It all goes back to the strength of the brand and the incredible work the Marvel team does in telling stories in such a consistent way and creating these worlds.”
The hotly anticipated superhero sequel opens next week in the U.S., where it is expected to earn north of $200 million and could top the first “Avengers” film’s record-breaking $207.4 million bow. Bringing Thor, Iron Man, Captain America and other costumed heroes together isn’t cheap, and “Avengers: Age of Ultron” carries a $250 million pricetag. Read the rest of this entry »
Ryan Gajewski reports: The heroes of Avengers: Age of Ultron won’t be assembling at a number of German theaters.
“We are worried, particularly about eastern Germany. When prices go up, then we have a serious problem that could force movie theaters to close.”
— Karl-Heinz Meier, spokesman for advocacy group I.G. Nord
Theaters in 193 small towns in Germany are refusing to screen the Marvel blockbuster, citing Disney‘s raised rental fee for the film, according to German publication Deutsche Welle. In total, the film is being kept from 686 screens.
Cinema owners told DW that they were taken aback when Disney announced it was upping the fee from 47.7 to 53 percent of ticket sales. Additionally, Disney is cutting its advertising spend and will not provide advances for 3D glasses. Read the rest of this entry »
Marvel acknowledged the leak via a meta Tweet: