CosMedic notes that the Lady Air is superior to simple padded bras because the Lady Air is lighter, easier and more comfortable to wear, and, crucially can inflate to larger sizes.
…Modern standards of beauty being what they are, it’s common for women to show a little bit of breast cleavage to signal confidence and sexiness (but heaven forbid a man display a little bit of his God-given testicle cleavage, amirite guys?), but what if you’re one of the many ladies just a little too shy of material to work with? Sure, there’s the cartoon standard of stuffing watermelons into your shirt, but who’s got the time to hunt down two watermelons of the exact same size, anyway?
Luckily for small-chested ladies everywhere, Japanese beauty product manufacturer CosMedic has taken the guesswork and produce out of non-surgical breast augmentation with this deceptively simple air bra!
…A product like this, of course, wouldn’t be complete without hilarious promotional materials that are an uncomfortable combination of late-night infomercial and late-night Cinemax softcore porn, hence this awkwardly pornographic YouTube commercial:
CosMedic notes that the Lady Air is superior to simple padded bras because the Lady Air is lighter, easier and more comfortable to wear, and, crucially can inflate to larger sizes. We presume there’s still an upper limit to the Lady Air’s inflation capacity, too, however, so don’t expect to be strutting around like you’ve spontaneously sprouted beach balls on your chest….(read more)
Sales Increase for Pricey Undergarments as Government Discourages Conspicuous Consumption
Laurie Burkitt and Alyssa Abkowitz report: Call it inconspicuous consumption. Lingerie stores in China are seeing strong sales of $300 bras and other pricey skivvies, defying a broad drop in luxury sales in the vast Chinese market. Italian lingerie maker La Perla—which once struggled to sell $2,000 strapless bustiers and other high-end undergarments in the region—saw sales at its 14 stores in China, Hong Kong and Taiwan jump 42% last year. Last month, La Perla opened a Shanghai men’s boutique, selling $200 silk boxers and $3,000 silk robes.
“I don’t want to overdress. But I don’t mind spending more than 1,000 yuan for a bra.”
— Ms. Zu, who works in pharmaceutical sourcing
Agent Provocateur, a London high-end lingerie company, said sales at the company’s four China boutiques are at least 25% above expectations. An Agent Provocateur saleswoman in a high-end Beijing mall said best sellers include a sheer bra with white-scallop details priced at 1,475 yuan, or about $240, and a 1,940 yuan lacy black bra.
Consumers like Zu Yujing, a 30-year-old from the northern Chinese city of Tianjin, say spending on luxury clothing for the office or leisure is too ostentatious. But Ms. Zu splurges on custom-made pieces at a Beijing-based lingerie shop called Pillowbook, where she spent about 4,000 yuan on her last shopping spree.
“I don’t want to overdress,” said Ms. Zu, who works in pharmaceutical sourcing. “But I don’t mind spending more than 1,000 yuan for a bra.”
Chinese consumers—famous for their appetite for designer bags and gold-plated iPhone cases—are now shying away from flashy logos and displays of wealth as a government austerity campaign shames officials who buy them. Sales of luxury goods, which include glitzy jewelry and couture, were down 1% last year in China, according to consulting firm Bain & Co.
But many Chinese appear to be flaunting their wealth under their clothes. Read the rest of this entry »