The Real Story Behind ‘Mad Men’s’ ‘I’d Like to Buy the World a Coke’ Ad
(Warning: spoilers) John Jurgensen writes: For Don Draper, enlightenment apparently came in the form of the perfect advertising pitch. After sinking to the depths of anguish, loss and emptiness in the series finale of “Mad Men,” Don ended up in lotus position, bathed in sunshine on a hillside, with a sphinx-like smile on his face. Cut to a grainy 1971 commercial for Coca-Cola, one of the most famous TV spots in advertising history.
The implication (which sharp viewers predicted, after so many Coke allusions in recent episodes) was that Don would return to McCann Erickson with a brilliant idea in hand for a commercial featuring a multiracial cast singing about a world living in “perfect harmony,” thanks to a particular soda.
- Recap: Mad Men Watch: Om Sweet Om
- I think I know how Mad Men is going to end
- ‘Mad Men’ Series Finale: The Last Minute Saved The Show
- ‘Mad Men’ Live Read in Perfect Harmony with Finale
- Here’s Where All the Characters on Mad Men Ended Up in the Finale
In fact, the real-life person behind the idea was a creative director at McCann Erickson named Bill Backer…(read more)