In Perfect Harmony: Mad Men Finale

Draper-finale

The Real Story Behind ‘Mad Men’s’ ‘I’d Like to Buy the World a Coke’ Ad

(Warning: spoilers) John Jurgensen writes: For Don Draper, enlightenment apparently came in the form of the perfect advertising pitch. After sinking to the depths of anguish, loss and emptiness in the series finale of Mad Men,” Don ended up in lotus position, bathed in sunshine on a hillside, with a sphinx-like smile on his face. Cut to a grainy 1971 commercial for Coca-Cola, one of the most famous TV spots in advertising history.

Don-Draper-Coke

The implication (which sharp viewers predicted, after so many Coke allusions in recent episodes) was that Don would return to McCann Erickson with a brilliant idea in hand for a commercial featuring a multiracial cast singing about a world living in “perfect harmony,” thanks to a particular soda.

In fact, the real-life person behind the idea was a creative director at McCann Erickson named Bill Backer…(read more)

WSJ-Speakeasy