Micro-Marketing? Marvel is Promoting ‘Ant-Man’ In The Teeniest, Tiniest Town In Canada

Marvel's Ant-Man..Scott Lang/Ant-Man (Paul Rudd) ..Photo Credit: Zade Rosenthal..? Marvel 2014

With tiny, little billboards, of course.

Daniel Roberts writes: Marvel’s big summer superhero blockbuster of the moment is “Ant-Man,” starring Paul Rudd, and the studio is working to get billboards for the movie placed in a Canadian town—of six residents.

“It’s a perfect match, in our minds. We’ve had this interesting campaign where we have these mini-sized billboards… It crossed our minds that wouldn’t it be fantastic to have the smallest billboard in Canada in the smallest town, which is Tilt Cove.”

— Disney marketing exec Greg Mason

As part of Marvel Canada’s marketing strategy for the film, it has placed more than 2,500 miniature billboards (a nod to the size of the character, who can shrink to an ant’s level) all over the country so far. They range in size, and the smallest of them is just one-foot tall.

[Read the full story here, at Fortune]

But Marvel Canada is especially interested in placing one of those billboards in Tilt Cove, NewfoundlandCBC News reports. Marvel Canada tweeted its wishes:

“It’s a perfect match, in our minds,” Disney marketing exec Greg Mason told CBC in an on-air interview. Read the rest of this entry »


The Other Losers: Hollywood Royalty Stung by a Sweeping Swarm of Election Defeat Bees

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Bobby Shriver’s loss marked the end of a day that saw industry politicos’ favorites defeated and Republicans back in control of the U.S. Senate

From The Hollywood Reporter:

Tuesday’s midterm elections brought defeats for many Hollywood-supported candidates…Hollywood politicos turned their attention to Bobby Shriver, the industry pick to replace longtime Los Angeles County supervisor Zev Yaroslavsky, who was forced to retire because of term limits….

…The scion of American political royalty had received thousands of dollars in Hollywood campaign contributions in his effort to represent the Westside of Los Angeles and parts of the San Fernando Valley on the Board of Supervisors.

Bobby Shriver‘s campaign finance report read like a list of Oscar attendees. Among the donors: Katzenberg, Steven Spielberg, David Geffen, Oprah Winfrey, Tom Hanks, J.J. Abrams, Oprah Winfrey, Jerry Bruckheimer, Jimmy Iovine, Warren Beatty, Jessica Alba, Chris O’Donnell, Rob Lowe, Larry David, Ted Danson, Joan Cusack, Harvey Keitel and Michael Douglas.

Read the rest of this entry »


Equality Versus Liberty

One percent owns 35 percent! So what?

  writes:  President Barack Obama says income inequality is “dangerous … the defining challenge of our time.” The pope is upset that capitalism causes inequality. Progressives, facing the failures of Obamacare, are eager to change the subject to America’s “wealth gap.”

It’s true that today, the richest one percent of Americans own a third of America’s wealth. One percent owns 35 percent!

But I say, so what? Progressives in the media claim that the rich get richer at the expense of the poor.

But that’s a lie.

Hollywood sells the greedy-evil-capitalists-cheat-the-poor message with movies like Martin Scorsese’s new film, “The Wolf of Wall Street,” which portrays stock sellers as sex-crazed criminals. Years before, Oliver Stone’s “Wall Street” created a creepy financier, Gordon Gekko, played by Michael Douglas, who smugly gloated, “It’s a zero-sum game. Somebody wins; somebody loses.”

This is how the left sees the market: a zero-sum game. If someone makes money, he took it from everyone else. The more the rich have, the less others have. It’s as if the economy is a pie that’s already on the table, waiting to be carved. The bigger the piece the rich take, the less that’s left for everyone else. The economy is just a fight over who gets how much.

UnknownBut this is absurd. Bill Gates took a huge slice of pie, but he didn’t take it from me. By starting Microsoft, he baked millions of new pies. He made the rest of the world richer, too. Entrepreneurs create things.

Over the past few decades, the difference in wealth between the rich and poor has grown. This makes people uncomfortable. But why is it a problem if the poor didn’t get poorer?

Read the rest of this entry »


Breaking Bad Breaks Through: For the best show on television, this year’s Emmy win was long overdue

breakingverybadJonah Goldberg writes: Last night’s Emmys were terrible. The lavish dance numbers, the painfully lame jokes, the creepy gay double entendre from Michael Douglas, when he accepted an Emmy for his even creepier portrayal of Liberace, made for a ploddingly unentertaining evening. And Jeff Daniels’s win for best actor in a drama series for his work in HBO’s faux-highbrow Newsroom was so ridiculous only an MSNBC roundtable could applaud it.

But they got at least one thing right: AMC’s Breaking Bad won best dramatic series on television. If you haven’t seen the show, AMC will run the entire series this week in a marathon leading up to the series finale. You should watch or record it. It not only represents something new in the history of television, it represents a categorical improvement in the very nature of television. Read the rest of this entry »