Micro-Marketing? Marvel is Promoting ‘Ant-Man’ In The Teeniest, Tiniest Town In Canada

Marvel's Ant-Man..Scott Lang/Ant-Man (Paul Rudd) ..Photo Credit: Zade Rosenthal..? Marvel 2014

With tiny, little billboards, of course.

Daniel Roberts writes: Marvel’s big summer superhero blockbuster of the moment is “Ant-Man,” starring Paul Rudd, and the studio is working to get billboards for the movie placed in a Canadian town—of six residents.

“It’s a perfect match, in our minds. We’ve had this interesting campaign where we have these mini-sized billboards… It crossed our minds that wouldn’t it be fantastic to have the smallest billboard in Canada in the smallest town, which is Tilt Cove.”

— Disney marketing exec Greg Mason

As part of Marvel Canada’s marketing strategy for the film, it has placed more than 2,500 miniature billboards (a nod to the size of the character, who can shrink to an ant’s level) all over the country so far. They range in size, and the smallest of them is just one-foot tall.

[Read the full story here, at Fortune]

But Marvel Canada is especially interested in placing one of those billboards in Tilt Cove, NewfoundlandCBC News reports. Marvel Canada tweeted its wishes:

“It’s a perfect match, in our minds,” Disney marketing exec Greg Mason told CBC in an on-air interview. Read the rest of this entry »


Comic Panel from a Canadian edition (in French) of Iron Man #151, an Ant-Man story

ant-man

From a Canadian edition (in French) of Iron Man #151, an Ant-Man story.

Some days after an attack on Stark International headquarters, Scott Lang, a technician, must do some repairs in a facility.  Some drops of a corrosive liquid falls through the central computer.  The security system, out of control, locks down the building and tries to kill Lang. He puts his Ant-Man costume, becomes small and, with the help of some ants, goes inside the computer to fix it. 

This issue was one of my few comics when I was a kid. I liked this story a lot. There was some suspense, the character was more vulnerable than most heroes. And the ability to become miniature and to communicate with ants seemed fantastic. So, I feel some excitement for the Ant-Man movie. If this is well done, that could be fun to see a scene like the picture above in 3D. 


[VIDEO] ‘Anchorman’ Complete Fight Scene


[VIDEO] Latest Ant-Man Trailer Shows Why it Could Be the Funniest Marvel Movie Yet

 writes:

…The story of the Ant-Man character is an interesting one, but all you really need to know is that Paul Rudd’s character, Scott Lang, is a reformed thief with a chance to do good… by stealing something. The stakes are high for Lang and his loved ones, but the patented Marvel sense of humor appears to be intact as well.

ant-man-tv-spot

“If this technology gets out, it’s going to be chaos.”

Hank Pym, the original Ant-Man, tells Lang. His response?

“I think our first move should be calling The Avengers.”

Read more…

BRG.com


Who’s Up for an ‘Anchorman 2: The Legend Continues’ Trailer? [VIDEO]

…stop what you’re doing and watch … the new trailer for “Anchorman 2: The Legend Continues.”

Film is slated for release on Dec. 20 and is directed by Adam McKay. It stars Will Ferrell, Steve Carell, Paul Rudd and new additions Kristen Wiig and Meagan Good.

The Paramount Pictures release will additionally feature several big name cameos.

[Variety]