2018 Grammy Ratings Sink From Recent Years

It’s a demo low for the telecast, as it still skews young and the audience drops by 24 percent.

Michael O’Connell reports: Sunday’s Bruno Mars-loving Grammy Awards took a dramatic ratings spill, fetching the smallest demo audience in the show’s history.

The telecast, which ran a bloated three-and-a-half hours, was off by 24 percent from 2017 with adjusted numbers. With time zone adjustments taken into account, the telecast averaged 19.8 million viewers and a 5.9 rating among adults 18-49. The second stat marked a low for the show. Among total viewers, that number was down even more than overnight returns from Nielsen Media that it a 12.7 rating among households. It’s the biggest drop for the Grammys since the 2013, the year after the show swelled following the death of Whitney Houston.

The 2017 overnight ratings for the Grammy Awards didn’t paint the most accurate portrait of their year-over-year performance. The 16.0 rating among households, steady with 2016, ended up translating to a not-insignificant gain of 1 million viewers. Those Grammys were the best in two years, averaging just north of 26 million viewers and earning a 7.8 rating among adults 18-49. Read the rest of this entry »


CNBC’s GOP Debate Scores 14 Million Viewers, CNN’s, 23.1 Million, Fox News, 24 Million

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Brian Sternberg reports: CNBC said its Wednesday-night telecast of a debate among Republican candidates for U.S. President lured an average of 14 million viewers, making it the most-watched broadcast on the NBCUniversal-owned cable outlet in its history.

CNBC’s audience for the telecast was significantly lower than the crowds lured by Fox News Channel and CNN for similar events. A Republican debate broadcast in August by Fox News attracted an average of 24 million viewers, while a Republican debate broadcast in September by CNN won an average of 23.1 million viewers.

For CNBC, however, the numbers were meaningful. The network said its broadcast of the debate was the most-watched night in network history in all key demos. Read the rest of this entry »


Can the Republicans Save MSNBC?

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