Dave McNary reports: Marvel has unveiled a dozen of the licensees for next year’s “Captain America: Civil War” in the wake of Marvel-Disney’s “Avengers: Age of Ultron” grossing $1.35 billion at the worldwide box office.
Marvel gave retailers a first look Wednesday at Licensing Expo 2015 in Las Vegas with categories including apparel, accessories, footwear, core toys, sporting goods, consumer electronics, seasonal, costumes, party goods, stationery, food, home furnishings and collectibles.
“The Avengers team is both aspirational and hugely merchandisable, made up of multiple, unique heroes coming together with amazing skills, cool vehicles and a high tech headquarters. Captain America: Civil War’ not only gives us new storytelling for our favorite superheroes, but also introduces new ones allowing us to expand product lines for kids and fans.”
–Paul Gitter, senior VP of licensing for Marvel at Disney Consumer Products
Hasbro, Lego, Funko, Hot Wheels, Rubies, Mad Engine, C-Life, Jay Franco, Global Brand Group, Kellogg’s, Hallmark and American Greetings have signed on. The show will exhibit finished art and initial renditions of products, which will began landing on store shelves about eight weeks prior to the May 6 opening.
Paul Gitter, senior VP of licensing for Marvel at Disney Consumer Products, told Variety that the overall campaign will build of the success of licensed products for “Age of Ultron.” Read the rest of this entry »