Twitter must look abroad for ever-important user growth
Twitter on Tuesday posted second quarter earnings of $0.07 per share, beating expectations of $0.04 per share. That good news sent Twitter’s stock up over 4% in after-hours trading early Tuesday afternoon.
But Twitter’s full earnings presentation reveals something else interesting about the service: Americans have pretty much stopped signing up for it.
The number of new American Monthly Active Twitter Users has been gradually getting smaller for a while now, even flatlining once before at the end of last year. Now that’s happened for a second time, with no new U.S. user growth from Q1 2015 to Q2 2015:
It’d be sad to watch, if anyone were watching
Jack Smith IV writes: Ever since the Internet put local TV news anchors on the endangered species list, we’ve seen them try various tech-inspired schemes in order to adjust to the times.
Now, mobile live-stream apps like Periscope have caught the attention of the local news anchors everywhere, who were clearly led to believe by the tech hype machine that live-streaming is going to be the death of the news business, even if that claim is ridiculous.
Most of these feeds are “behind the scenes” footage of nothing happening from the perspective of the worst camera in the room.
Occasionally, it’s the same scrappy view from some coifed old white guy reading from a teleprompter that you’d normally see on the local news. Most of the time, it’s the silent, uneventful commercial breaks, or the backroom chatter of floor managers and news directors. Turns out, TV studios aren’t like episodes of The Newsroom, and local news anchors often don’t have very much to say when you get the opportunity to meet them as human beings.
“Look, we get it. One of the most tired speculations about mobile live-streaming apps like Meerkat and Periscope is these will help “citizen journalists” kill the television news business.”
It’s enough to make you wish there was a high-definition camera in the room with sophisticated microphones, broadcast engineers and meticulously-crafted lighting setup and some prepared statements.
“Local television news is under a brash assault from a number of forces: online news outlets that break news faster and are more sharable, a democratization of video tools, and a credibility problem that is evolving into an ad sales problem.“
Moreover, nobody’s watching—in terms of audience, only a few dozen people show up at a time for even the country’s largest local TV studios, largely because discovering new Periscope feeds is difficult and so many of these Periscope feeds wind up in everyone’s front pages randomly.
“Local TV’s problem is the Internet and technology, and whatever the hype, simply turning on a hot live-streaming app isn’t the answer. “
But the worst part is that TV news anchors are just just terrible at live-streaming. The best live-streamers engage heavily with the audience, take requests and interact with comments—the reason people tune in is because they want to be live on set, reaching through the camera and interacting with the stars. Instead, most of the chatter is inaudible and there’s no interaction with the steaming audience. Read the rest of this entry »
A Deloitte study shows that SMS (standard messaging service) messages declined by 7 billion last year, to 145 billion. Meanwhile, messages sent by instant-messaging apps have spiked dramatically. Roughly 50 billion IMs were sent in 2012, which grew to exceed 150 billion last year. IMs are expected to total nearly 300 billion this year.