The bad news: There are no plans to make the space-aged whisky available for purchase. The samples will be studied in labs once they return to Earth and whisky blenders will taste them to compare them with those aged on the ground.
Jun Hongo reports: Not content with having the best whisky in the world, Suntory Holdings Ltd. plans to take its whisky out of this world and into space.
The Japanese brewing and distilling company said this week it would send a total of six samples of its whiskies and other alcoholic beverages to the International Space Station, where they will be kept for at least a year to study the effect zero gravity has on aging.
“The samples will be carried to the space station on Aug. 16 on Japan Aerospace Exploration Agency’s transfer vehicle Kounotori.”
According to a spokesman at the company, the samples, which will be carried in glass flasks, will include both a 21-year-old single malt and a beverage that has just been distilled. Research has shown that whisky aged in an environment with little temperature change, convection of fluids and shaking tends to be become “mellower,” he said. Read the rest of this entry »
First Japan buys Jim Beam. Now this.
Roberto A. Ferdman writes: Japanese beverage giant Suntory is acquiring Beam, which makes Jim Beam and Maker’s Mark bourbons, among other spirits, for $16 billion. The two companies control nearly 10% of the global whiskey market, according to International Wine and Spirit Research. Combined, they will obviously be going after a larger share.
A quick gander at global whiskey consumption helps show where the promise lies. India is far and away the world’s biggest guzzler, owing in part to its large population. Roughly half of the world’s whiskey is drunk by the sub-continent, according to Euromonitor. Most of it is made by UB India, the world’s largest whiskey company by volume.
But when those numbers are broken down per capita, India falls well outside of the picture. France, Uruguay, and the United States soar to the top…
slurp noodles and welcome their new Japanese Overlords are furious about the sale of their beloved Jim Beam to a company in Japan, a suspiciously safe, sake-drinking, abnormally clean and polite society, a foreign country where vending machines sell underpants, executives get drunk and throw up in train stations, and nobody understands American whiskey…
[See also: Sugoi! Oishii! Japan’s Suntory buys Jim Beam]
Michelle Lynn Dinh reports: Nothing quite screams “USA! USA!” like a glass of Kentucky bourbon; it is “America’s only native spirit” afterall. Maybe that’s why patriotic fans of the beverage have taken to the Twittersphere in protest of Japanese company, Suntory, purchasing Beam, Inc., the distillers of American classics, Jim Beam and Maker’s Mark. The $13.6 billion deal was announced on January 13 and was followed by a flurry of angry messages claiming the Illinois-based company had “sold out.” Let’s take a look at the angriest of the bunch. Read the rest of this entry »
$16 Billion Deal
Under the deal, worth $16bn in all, Suntory will pay $13.6bn in cash and take on Beam’s debt.
It will make Suntory the world’s third largest maker of distilled drinks.
The two companies have a previous partnership whereby they distribute each other’s brands in different markets.